Capitalising on music streaming

As It is my ambition both as an artist and a businessman to reach as many   consumers in the market as possible, I feel it is crucial to capitalize on this trend in the market by identifying the key customers who make up this demographic. According to the “Digital Market Outlook” Survey Published in … Read more

The effects of globalisation on music

In this assignment I will be discussing and understanding the effects of globalisation on music with a wider cross-cultural context. I will be applying appropriate arguments to current business directions taking into consideration trends of globalisation. Discussing monopolization and the sustainability of the ‘big three’ major record labels, I will explain how the dominance of … Read more