How statistics and traffic forecasts Keyword Planner
With Keyword Planner, you can view various historical statistics along with your keyword ideas and ad groups, such as the number of searches for a keyword. It also provides keyword traffic forecasts as how many clicks your keywords may receive for various bid and budget.
After you enter or upload of your keywords, statistics and forecasts are displayed in graphs and a table with columns. So you view and sort information quickly. Also, you see detailed results per device and location. You can then use the data to choose keywords or ad groups that will help you better reach your advertising goals.
To get historical statistics, select Receive the volume of searches for a list of keywords or group them into ad groups. To receive forecasts of clicks and costs, select Get traffic forecasts for a list of keywords.
What do the search volume statistics
When you search for keyword and ad group ideas, or choose to get historical statistics (such as the search volume for a list of keywords), you see a table with historical statistics. It is important to keep in mind that all these statistics are specific to place, time and targeting settings Search Network that you select the "Targeting" panel.
See the meaning of the data in each column:
average monthly searches ( "monthly searches Pos."): the average number of people who searched for the exact keyword based on location and in targeting the Search Network you selected. We mean the end of the research number over a period of 12 months.
Competition: The number of advertisers who exhibited each keyword relative to all keywords on Google. This data is specific to the target location and select Search Network. In the "Competition", you can see if the competition for a keyword is low, medium or high.
Suggested bid: Your suggested bid is calculated using the costs per click (CPCs) that advertisers pay for the keyword in question to local settings and the Search Network you selected. The amount is only a preview. The cost-per-click may vary.
Share of ad impressions: the number of impressions you received divided by the total number of searches for local and network you're targeting and that exactly matched keyword in the last month. Remember that the column "Share of ad impressions" of the Keyword Planner is different from the columns "Impression Share" and "Exact Match Impression" in campaign management. They are based on the number of impressions you were eligible to receive on a keyword. On the other hand, the share of ad impressions is based on the search volume that exact keyword. If there is a dash (-) in the column "Share of ad impressions," it means that there is not enough data to calculate this number.
Example
Suppose you search for keyword ideas for a campaign to promote their luxury resort in Maceio facing people in Brazil who search on Google.com.br.
You will see that in the middle of the month, there were a thousand research for the term luxury hotel deals. You will also see that the competition for that keyword is high and the average cost per click corresponding to R $ 1.20. You can use these statistics to help you decide if the keyword luxury hotel deals will help you achieve your advertising goals, how to drive traffic to your website.
Here are some things to consider about the history of statistics:
Your search volume statistics are approximate. This means that when you have keyword ideas for multiple locations, the search volumes might not total expected.
Web traffic is influenced by frequency, current events, and a number of other factors. Therefore, the number of searches on your keywords constantly fluctuating.
Its estimated impressions take into account your bid, budget and historical ad quality, but the search volume statistics, no. Moreover, their search volume is determined only for exact matches of keywords, while the estimated impressions are calculated based on the selected match types.
Tip
Choose keywords based on quality, not quantity. That's because the most relevant keywords tend to produce better results. The keywords with higher search traffic or higher advertiser competition do not help necessarily achieve your advertising goals.
What does your traffic forecasts
When you use the Keyword Planner to get traffic forecasts of your keywords, you have an overview of them in graphic and detailed forecasts in the table.
See what the forecasts mean:
Clicks: The number of clicks your ad will receive per day if the keyword triggers the ad.
Print ( "Prt."): How often your ad can be displayed in one day. An impression is counted each time an ad is displayed on a search results page.
Average position ( "Avg Pos.."): the average position on a search results page where your ad may appear when the keyword triggers the ad to show. "1" is the highest position on the first page of search results. Keywords with an average position of 1-8 generally trigger ads on the first page of search results. Already keywords with an average position of 9-16 generally trigger ads on the second page, and so on. An average position of "1.7", for example, means your ad usually appears in positions 1 or 2. The average ad positions are not fixed. They may vary depending on various performance factors.
Cost: average amount you may spend per day for this keyword.
click-through rate ( "CTR"): the ratio between the number of clicks your ad may receive and the number of times it can be shown (we call printing).
average cost per click ( "Avg. CPC"): The average amount that you pay for a click. automatically adjust the final amount charged for a click, which is known as the actual cost per click (CPC). Thus, you pay only one cent more than the minimum amount required to keep your ad's position. Therefore, the displayed amount may be lower than the overall cost forecast range for all keywords or the CPC bid already in place for your ad group.
Conversions ( "Est total conv.."): An estimate of the total number of conversions that you can get for these keywords. We use historical total estimated default conversion rate, but this field can be edited.
Average Cost Per Acquisition ( "CPA avg est.."): the estimated cost divided by the number of conversions that you can receive.
Total value of the conversion ( "total price of the conv."): the total value of all conversions expected for these keywords. We use the historical average conversions by default, but this field can be edited.
Return on investment in advertising ( "ROAS"): the total amount of conversion that you receive divided by the estimated cost of your ads.
Note
Keep in mind that historical statistics such as the average of polls, only appears for exact match. For example, suppose your keyword is dark chocolate. If you want to check the average monthly searches keyword, we'll show the same exact match stats, whether you use the kind of broad, phrase or exact with bitter chocolate. On the other hand, the traffic forecasts like clicks and cost, taking into account the types of matching keywords. For example, if you receive forecasts from a list of broad match keywords, we will take into account possible overlaps between these keywords.
Like detailing your results by device and location
After receiving the search volume or traffic forecasts, more detailed analysis of these statistics and see mobile trends or a breakdown by device and location.
Trends search volume for mobile
Breakdown by device
Detail their forecasts of traffic and average searches per month by type of device, such as computers, mobile devices with full browsers and tablets with full browsers.
Details of search volume trends
Breaking down traffic forecasts
Breakdown by place
You can view search volume forecasts and detailed traffic in targeted locations. These statistics can help you adjust your location targeting settings to target areas where people are searching for your products or services.
Details of search volume trends
Breaking down traffic forecasts
Comparing their share of ad impressions to the fields of competitors and market leaders
To make a comparison of their share of ad impressions to the fields of competitors and market leaders, use the drop-down menu "volume trends research" and select "Compared to competitor domains" or "Compared to market leaders in the fields. "
Compared to competitor domains
Compared to the areas of the market leaders
Note
Reports domains of competitors and market leaders do not reveal the keywords, the quality, the bids or the actual settings of your campaigns for other advertisers. They also do not display such information on areas of competitors and market leaders.
Understand traffic forecasts
Are you curious why you see certain traffic forecasts? See more information on displaying statistics.
The forecasts are limited by your budget
The table does not show forecasts
Forecasts are low
Traffic your ad gets is different from Planner forecasts keywords