From Sales at Volkswagen to an MBA in the US: My Journey to Business Analytics

 n my initial career path, I worked in client management and business development followed by working in sales at Volkswagen. These jobs resulted in my self-improvement and made me better at customer relationship management, understanding customer expectations, and communication with customers. Additionally, I became result oriented. As an engineer, the problem-solving and analytical thought … Read more

The Role of Roman Catholic Religion in the Evolution of Medical Institutions

 Medical institutions have evolved due to help from the Roman Catholic Religion. Leaders, specifically nuns, set precedents for how medical facilities should care for their patients. Religious groups set their focus on helping the sick. Most nonreligious people would outcast the sick. The bible tells us that God looked after the sick (Matthew 25:34-40). … Read more

The Leadership Qualities of 'Stormin' Norman Schwarzkopf

 “A leader is the one, who knows the way, goes the way and show the way”, this was stated by John C. Maxwell. When reading this phrase, you would think the quality of being a leader isn’t something bequeathed upon you on astronomical; rather, it’s something you react to unwillingly. How you analyze, distribute, … Read more

The Benefits of Exergaming in the Treatment of Autism

 “Autism and communication”; Communication is a vital skill for one to have, this ability facilitates our lives and helps us navigate through school, work, and other inevitable situations in life. Although for most people interacting is fairly easy, for some it is difficult and sometimes impossible. Autism is a developmental disability that affects people’s … Read more

6 Strategies For Designing Ecommerce Websites That Convert Visitors into Customers

  6 Strategies For Designing Ecommerce Websites That Convert Visitors into Customers Multi layered brick-and-mortar business and the virtual online business are as different as chalk and cheese! An online purchase is motivated by a desire to buy a particular product or service. The consumer behaviour influenced in the complex process of the former is … Read more

Target Market Defined: Genobile Brother's Company's Products for Adults and Families

 Target Market Defined Since Genobile Brother’s Company produces, packages, and marinates numerous food products including cheeae, olives, fish, artichokes, tomatoes, and mushrooms, the target market is adults and especially Italian’sfamily. This is a place where a mother can get ready canned fish for her family. It is an amazing place for families’ members to … Read more

E-commerce Marketing: Guiding Online Shoppers to Buy Your Products

 E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. Consumers can find a wider variety of goods, often at more competitive prices, than they would at their local brick and mortar retailers. E-commerce marketing can include practices like: • Search … Read more

Optimising Search Queries through Recognition: Navigating NER Techniques for Better Search Engine Results

 “Optimising search queries through recognition”; Updates posted on various Social Media platforms like Twitter and Facebook has opened for us a new area for research.  Tweets are up to date and provide inclusive data which can be great help for companies that want to target a particular type of clients. The volume of tweets … Read more

Differences between Story of your Life and Arrival Film

 “Comparison between Story of your life and the film Arrival”; There are many differences between the short story “Story of your life” and the film Arrival.  In the film short story Story of your life the audience was able to get an emotional feel of Louise’s daughter. Although her name was never mentioned in … Read more

6 Strategies For Designing Ecommerce Websites That Convert Visitors into Customers

 Pa  6 Strategies For Designing Ecommerce Websites That Convert Visitors into Customers Multi layered brick-and-mortar business and the virtual online business are as different as chalk and cheese! An online purchase is motivated by a desire to buy a particular product or service. The consumer behaviour influenced in the complex process of the former … Read more

The Impact of the Internet on Price Discrimination in Car Retailing

 Following the burst of the dot-com boom, new information technologies were created and revolutionized how companies tailor prices to individual consumers. In an influential study conducted on car retailing titled, "Consumer Information and Price Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?”, economist Fiona Morton and her colleagues … Read more

EEE1006/1007 Electrical Engineering Project – Electronic Amplifier for Motor Control

 EEE1006/1007 Electrical Engineering Project Electronic Amplifier for Motor Control Chan Tung Yin Daryl 160017478 Stage 1 Marine Technology Abstract This lab report aims to cover and discover the effects of various factors that could potentially alter the performance of an amplifier. To do this, a circuit that was constructed from scratch, was subjected to … Read more