BOOK REVIEW: Building a Winning Sales Force Powerful Strategies for Driving High Performance

 BOOK REVIEW: Building a Winning Sales Force Powerful Strategies for Driving High Performance Andris A. Zoltners | Prabhakant Sinha | Sally E. Lorimer ABOUT THE AUTHORS:  ‘Building a Winning Sales Force’ has been written by Andris Zoltners, Prabhakant Sinha and Sally E Lorimer, members of ZS Associates, a global consulting firm specializing in sales … Read more

The Unethical Portrayal of Women in Advertising: A Letter to the Promotion Team Behind Quick Trim Diet Supplements' Ad Featuring Kim Kardashian

 This letter has reference to the ad in which you use the celebrity Kim Kardashian for the promotion of your Quick Trim diet supplements. I want to draw your attention to the abominable way you have portrayed the model by showing her in an obscene pose which is not only unethical but also an … Read more

Green Marketing: Benefits and Limitations

 GREEN MARKETING Green Marketing is the process of selling environmentally safe products and services on the basis of their benefits to the environment. It is mainly practised by companies that are working towards sustainable development and corporate social responsibility. Green marketing has been gaining popularity as companies are implementing sustainable marketing practices which make … Read more

George Read: Delaware's Founding Father

 Read's mother was the daughter of a Welsh planter, and his Dublin-born  father was a landholder. George was born on September 18, 1733. Soon after George's birth, which was located near the village of North East in Cecil County, Maryland, his family moved to New Castle, Delaware, where the youth, who was one of … Read more

Sophocles' Antigone: Exploring the Theban Plays in Ancient Greek Theatre

 “Sophocles – Antigone”; Sophocles’ ‘Antigone’ Greek playwright Sophocles is believed to have written Antigone circa 441 BC in Athens. Over his lifetime, Sophocles wrote roughly 120 plays however only 7 remain in their completed form. Sophocles also won an impressive 24 competitions for his literary work and was never ranked lower than 2nd place … Read more

ASICS' Plan for Long-Term Growth in Sporting Goods Market

 Executive Summary ASICS is a Japanese corporation that produces sportswear and sporting equipment. They are following a new plan to help them grow more within the global market of the sporting goods in the long-term. They have subsidiaries in 45 different countries which makes them experienced in doing businesses abroad their country making them … Read more

Why College Education is Vital for Your Career Advancement

 College can open multiple doors of opportunity, which aren't generally there for the individuals who haven't received a higher education. Basically, all work fields require a higher education in order to even be considered for the job. The confidence level in a person who went to college is higher than those who did not … Read more

The History of Attempted Central Banking in the United States

 The Federal Reserve System was born on 23 December 1913.  President Woodrow Wilson signed the Federal Reserve Act into law on that date.  However, this wasn’t the first attempt to create such a large, centralized bank.  United States currency goes all the way back to 1775 at the beginning of the American Revolution.  The … Read more

Octavio Paz Lozano – Poet

 “Octavio Paz Lozano – Poet”; When an inner conflict arises within one’s self, it may lead to a state with inner darkness which can lead to struggling with life choices. Octavio Paz is dealing with an internal struggle and confusion in his life, where he is having a deep difficulty in making his life … Read more

Factors affecting the performance of tea smallholder farmers in Tanzania

 5.0 Conclusions and recommendations 5.1 Conclusions This study assessed the factors affecting the performance of tea smallholder farmers in Muheza and Njombe districts, respectively. The study showed that level of education, number of household members who assist in tea farming activities (including the farmer) and tea farming experience were significant independent variables and positively … Read more

The Evolution of Tobacco in American Civilization

 The Evolution of Tobacco in American Civilization Tobacco, one of America’s largest industries. From the very beginning of its introduction to society up until this very moment tobacco has been deeply rooted in the lives of Americans and continues to grab more and more every day. At one point tobacco use was a rite … Read more

The Influence of Expressionism on German Culture and Politics

 Throughout history, good times and bad, the cultural influences reflect the sociopolitical atmosphere. Conversely, the culture also affects the political attitudes and social environment. An artistic movement known as Expressionism spread exclusively throughout Germany as it experienced isolation before the war. As an inevitable war encroached, this movement affected more and more European countries. … Read more