Why Trust and Sociability are Key in Social Media Marketing: A Literature Review

 Literature Review (extract) Regardless the generalizability, the popularity and the sociability of social media, some choose not to actively engage in Web 2.0 websites. There is not much studies in examining the reasons of not participating, but in the another way round, one empirical research from Al-Debei, Al-Lozi, & Papazafeiropoulou (2013) found that the … Read more

How and How-not-to Love Mankind: Exploring Two Mindsets

 Paste your essay in here… “How and How-not-to Love Mankind”, an encouraging, promising article, written by a famous psychiatrist, Theodore Dalrymple, explains two different aspects of humanity and well-being to mankind. Throughout the article, Theodore uncovers and demonstrates two different mindsets of two individuals who were born in the same era and  pursue the … Read more

The Importance of Intrapreneurship: Cultivating Innovation

 Another project that was pioneered by a Google intrapreneur by the name of Paul Buchheit.  Buchheit made the initial template for Gmail, particularly the search function (the first of its kind from email service providers) and increased storage capacity. Today, Gmail remains one of the most widely-used email platforms on the web; driving key … Read more

Splinter: The Future of Ultra-Secure Data Storage, Communication and Cryptocurrency Exchange

 ABSTRACT Splinter will become the standard in ultra-secure data storage, password management, blockchain asset management, ultra-secure audio and video communication, and ultra-secure crypto currency exchange for personal and enterprise use. It provides a dual-prong approach to secure data by providing an online, peer-to-peer integrated software platform that provides complete security over user content and … Read more

How Tarmac Converted Their Employees into a Competitive Advantage

 Introduction Every organization needs a competitive advantage to be different to be special from their competitors. There are different ways to get a competitive advantage. When the company start to develop its competitive advantage that means that the company's name become known in the market. In this case study the organization choose to convert … Read more

My Stock Market Experience: Lessons Learned Investing $19K in Hi-Tech and Daily Service Companies

 I had purchased and sold throughout many different stocks over this quarter. At the beginning of the quarter, I invested $19,672 into nine companies which are five Hi-Tech companies and four daily service supporters. I used to believe in the Hi-Tech industry so that I invested most of my money into local technology companies, … Read more

Why Blackberry's Performance Has Been Declining Since 2011

 Blackberry: Blackberry is a smartphone and tablet designer, headquartered in Canada. Blackberry has been performing poorly since 2011. Blackberry has shown a massive decrease in revenues and their worldwide offer and the U.S. market. When iPhone is launched to the market in 2007 , Blackberry was getting a charge out of a solid level … Read more

General Motors: Revolutionizing Transportation with Innovation and Sustainability

 General Motors has been pushing the limits of transportation and technology for over 100 years. Today, they are in the midst of a transportation revolution. And they have the ambition, the talent and the technology to realize the safer, better and more sustainable world they want. As an open, inclusive company, they also creating … Read more

Can Social Media be Used to Accurately Assess Personality?

 The pictures and comments that people post on Social Media can be used to get an accurate assessment of their personality. Discuss: Social media provides a plethora of voluntary data. Users interact, share emotions and opinions directly onto the World Wide Web in a naturalistic fashion, because we can upload our thoughts blog instantaneously, … Read more

How and why are viral marketing campaigns like The Dark Night Rises and social media helping to save Hollywood?

The core of the film industry has always been the cinema, but in the last thirty years VHS, DVDs and Blu-rays have radically changed the way entertainment is consumed in our houses. However, it has only been in recent years that the history of film has witnessed the major turning point: the Internet.  Piracy and … Read more