Why Trust and Sociability are Key in Social Media Marketing: A Literature Review
Literature Review (extract) Regardless the generalizability, the popularity and the sociability of social media, some choose not to actively engage in Web 2.0 websites. There is not much studies in examining the reasons of not participating, but in the another way round, one empirical research from Al-Debei, Al-Lozi, & Papazafeiropoulou (2013) found that the … Read more