Segmenting and Targeting: Applying MBA Concepts to Launch a Fashion Business

 Introduction Upon my joining the MBA, one of my main goals was to be able to apply some of the concepts learned in the classroom to my newly started business, “Créations AFNANN”. My business Créations AFNANN was officially launched and registered with the government this past February. The goal of the company is to … Read more

Care.com: The Largest Online Marketplace for Family Care

 Care.com is the largest online marketplace for finding and managing family care founded by Sheila Lirio Marcelo, Dave Krupinski, Donna Levin and Zenobia Moochahala in 2007. This corporation helps finding child care, senior care, special needs care, military care, tutoring, per care, housekeeping, and tax support. They began expanding internationally in 2012 starting with … Read more

Threats faced by Law Brothers in the Car Accessories Industry

 Threats Over the past 15 years, the numbers of car accessories shops in Klang has tripled, thanks to the attractiveness of the industry and weak entry barriers. Competitors are flourishing and stepping up on their games to become the leader of auto accessories industry. Hence it increases the threat and lower the opportunity Law … Read more

Why Trust and Sociability are Key in Social Media Marketing: A Literature Review

 Literature Review (extract) Regardless the generalizability, the popularity and the sociability of social media, some choose not to actively engage in Web 2.0 websites. There is not much studies in examining the reasons of not participating, but in the another way round, one empirical research from Al-Debei, Al-Lozi, & Papazafeiropoulou (2013) found that the … Read more

How and How-not-to Love Mankind: Exploring Two Mindsets

 Paste your essay in here… “How and How-not-to Love Mankind”, an encouraging, promising article, written by a famous psychiatrist, Theodore Dalrymple, explains two different aspects of humanity and well-being to mankind. Throughout the article, Theodore uncovers and demonstrates two different mindsets of two individuals who were born in the same era and  pursue the … Read more

The Importance of Intrapreneurship: Cultivating Innovation

 Another project that was pioneered by a Google intrapreneur by the name of Paul Buchheit.  Buchheit made the initial template for Gmail, particularly the search function (the first of its kind from email service providers) and increased storage capacity. Today, Gmail remains one of the most widely-used email platforms on the web; driving key … Read more

Splinter: The Future of Ultra-Secure Data Storage, Communication and Cryptocurrency Exchange

 ABSTRACT Splinter will become the standard in ultra-secure data storage, password management, blockchain asset management, ultra-secure audio and video communication, and ultra-secure crypto currency exchange for personal and enterprise use. It provides a dual-prong approach to secure data by providing an online, peer-to-peer integrated software platform that provides complete security over user content and … Read more

How Tarmac Converted Their Employees into a Competitive Advantage

 Introduction Every organization needs a competitive advantage to be different to be special from their competitors. There are different ways to get a competitive advantage. When the company start to develop its competitive advantage that means that the company's name become known in the market. In this case study the organization choose to convert … Read more

Jallikattu: Understanding the Controversial Indian Bullfighting Tradition

 PMarketable strategy FROM JALLIKATTU Introduction: Jallikattu or ( sallikkattu), generally called eru thazhuvuthal and manju virattu, is a standard scene in which a Bos indicus bull, for instance, the Pulikulam or Kangayam breeds, is released into a swarm of people, and distinctive human individuals attempt to get the broad hill on the bull's back … Read more

Capitalism and Violence in Fight Club: An Analysis

 I am Jack’s Complete Lack of Surprise – Capitalism and the inevitability of violence. Fight Club (David Fincher, 1999) tackles the issue of contemporary capitalism in many ways, but often in conjunction with the themes of gender, mental health and personal identity and also war and terror (which are all in themselves inextricably linked), … Read more

Do Violent Video Games Increase Aggressive Behavior in Adolescents?

Video games encourage violent behavior in adolescents “It is clear to me that the causal relationship between televised violence and antisocial behavior is sufficient to warrant appropriate and immediate remedial action…There comes a time when the data are sufficient to justify action. That time has come.” (Steinfeld,1979). This statement was wade almost 40 years ago. … Read more