Engaging Customers with Vodafone’s M-PESA: How it’s Changing India
1.0. INTRODUCTION 1.1. BACKGROUND OF M-PESA SERVICE IN INDIA With reference to the case study, M-PESA stated in Kenya, 2007 with the aim of money transfer over the mobile phones using Vodafone subsidiary due to high crime rate that it was unsecure to carry cash physically. The idea was to implement in India by … Read more