Re-branding of a companies image in response to public criticism (Uber and BP)

Introduction This dissertation will look at the re-branding of a companies image in response to public criticism. It will explore the connection between the visual branding and the identity branding of two separate case studies which directly link to public criticism, to explain what factors cause companies to choose to re-brand or not. The motivation … Read more

Uber and ethical behaviour

Uber is the leading ride-sharing app in the world, but with that, Uber has had its fair share of scandals over the last few years. Travis Kalanick, the former CEO of Uber, has a list of unethical behavior along with other employees in the corporate environment. The company has been faced with allegations of sexual … Read more

The exit of Uber from Southeast Asia

Uber, for years has spread across the globe with command-and-conquer rapaciousness, it has been reported that Uber has reached an agreement to sell its Southeast Asian ride-hailing business to rival Grab, a rival based in Singapore. On the other hand, Uber already exited its three global markets by selling it to rivals. Previously, Uber has … Read more

Unethical problems of Uber

COMPANY HISTORY Little tasks such as calling a taxi has gotten easier thanks to apps such as UBER. What is possibly easier than dialing a number and asking for a taxi? Or going outside and stopping a taxi? UBER made sure that with one click, we could request a taxi, track the location of the … Read more

Comparing brand communication on Twitter: A case study of Menulog and UberEats

 With the rise of new media, customers have assumed a more active role as market players and the ways in which they collect and distribute or exchange information are constantly changing (Hennig-Thurau et al. 2010:331). These media platforms are a perceived threat to long-standing business models and corporate strategies, but simultaneously provide brands with … Read more

Comparative Analysis of Twittersphere: Menulog vs. UberEats

 With the rise of new media, customers have assumed a more active role as market players and the ways in which they collect and distribute or exchange information are constantly changing (Hennig-Thurau et al. 2010:331). These media platforms are a perceived threat to long-standing business models and corporate strategies, but simultaneously provide brands with … Read more

Should Uber Drivers be Classed as Employees? Examine Advantages for Drivers Under Dynamic Pricing and Sick Pay

 A recent UK tribunal case has found that Uber drivers are not self-employed and so should be paid the minimum wage and holiday pay. Is this to the advantage of actual and potential drivers or not? Jonny Davies | Rn L6 | A-level Economics Before considering the employment right of Uber drives, one must … Read more

How Uber Revolutionized The Taxi Industry: Uncovering Uber’s Business Model and Marketing Strategy

   In the last eight years, we have witnessed the evolution of the taxi industry made by the small start-up from San-Francisco, California. Uber changed the world and opened for us a new type of business model and marketing strategy. A lot of other start-ups used Uber as a template and succeed as well. … Read more

Uber Failure in Chinese Market: Discover WhatUberDid Wrong and How to Avoid Similar Problems

 Executive Summary Uber entered the Chinese market in February 2014, and the company’s CEO had a lot of hopes that he would succeed in cracking the Chinese market that other Western foreign tech firms had not succeeded. The company’s CEO made numerous trips immediately before and after the launch of Uber in China with … Read more

Entrepreneurs Attract 1st Customers: 3 Lessons From Airbnb, Uber & Etsy

 Who is an entrepreneur? “(Someone) who started a new business where there was not before” (Bin Shmailan, 2016). An entrepreneur is a person who engages in starting a new business from the very beginning. Taking in consideration all the risks and efforts required in order for the company to get popular and gain a … Read more

Experience Uber: Convenient and Economic Riding for All Kinds of Riders

 1. Executive summary: Uber is an App-powered transportation service that was founded in 2009 by Garrett Camp, the co-founder of StumbleUpon and Travis Kalanick, who had sold his Red Swoosh start-up for $19 million in 2007. It has since expanded rapidly across 56 countries, ultimately saturating the global transportation industry. At first, Uber’s purpose … Read more

Exploring How Uber Has Responded to Digital Disruption: Succeeding or Failing?

 In the last 8 years Uber has paved the way for new digital alternatives to normal transportation services such as taxis and public service. The now $70 billion company has cleverly used digital technology and has been able to quickly adapt to changes in this ever changing technological era. Uber has utilized social media … Read more

Exploring Uber Company History and Unethical Business Strategies: “How Uber’s Unethical Behavior Has Impacted its History

 COMPANY HISTORY Little tasks such as calling a taxi has gotten easier thanks to apps such as UBER. What is possibly easier than dialing a number and asking for a taxi? Or going outside and stopping a taxi? UBER made sure that with one click, we could request a taxi, track the location of … Read more

Uber sells Southeast Asia business to Grab

 “Uber, Didi, Grab – South East Asia expansion”; SINGAPORE/SAN FRANCISCO – Uber, for years has spread across the globe with command-and-conquer rapaciousness, it has been reported that Uber has reached an agreement to sell its Southeast Asian ride-hailing business to rival Grab, a rival based in Singapore. On the other hand, Uber already exited … Read more

Writing essays on Uber

Some possible themes, topics, and points for discussion when writing an essay about Uber and its different product offerings could include:

Company history and evolution: Uber’s journey from a ride-sharing startup to a global technology company is a fascinating one. An essay could explore the company’s early days, its expansion into new markets and product offerings, and its current position in the transportation and delivery industries.

Business practices and innovation: Uber has been a pioneer in the ride-sharing industry, developing innovative strategies for growth and expansion. An essay could examine the company’s approach to innovation and the ways in which it has disrupted traditional transportation and delivery models.

Impact on the transportation industry: Uber has transformed the way we think about transportation, with its ride-sharing platform and other offerings. An essay could explore the ways in which Uber has impacted the transportation industry, from traditional taxi companies to the rise of on-demand delivery services.

Social and cultural implications of services: Uber’s services have not only transformed the way we get around, but also have the potential to impact social and cultural issues. An essay could examine the ways in which Uber’s services reflect and shape our culture, and the potential impact of its messaging.

Technological advancements: Uber has leveraged technological advancements to improve the user experience and personalize offerings. An essay could explore the ways in which technology has enabled Uber’s success, and the potential future directions of the transportation and delivery industries.

Different product offerings: Uber’s expansion into new markets, such as grocery and food delivery, has been a key component of its growth. An essay could examine the ways in which Uber has diversified its offerings, the challenges and opportunities of entering new markets, and the potential future directions of its product offerings.

These are just a few of the themes, topics, and points for discussion that could be explored in an essay about Uber and its different product offerings. We hope that this collection of sample essays will provide valuable insights and inspiration for your own writing.