volatility of Airasia share price
The report discusses the reason behind the volatility of Airasia share price. The main area of concern regarding the volatility of the share price will be highlighted and that include; the high fluctuation in cost of aviation fuel, the global economy downturn, the global treat of terrorism, the high cost of purchasing aircraft and the stiff competition in the business environment. Apparently, the influence of the strategic management, the analysis of different business environment, and the marketing strategies the AirAsia was able to establish the low-cost fare strategy while at the same instance, maintaining their effectiveness in the competitive market environment.