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Essay: Kentucky Fried Chicken (KFC) history, location and vision

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  • Subject area(s): Business essays
  • Reading time: 4 minutes
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  • Published: September 15, 2019*
  • File format: Text
  • Words: 951 (approx)
  • Number of pages: 4 (approx)
  • Kentucky Fried Chicken (KFC) history, location and vision
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1.0 INTRODUCTION

Kentucky Fried Chicken (KFC) is a world-famous company. Kentucky Fried Chicken (KFC) one of leading fast food Franchise concepts of today. Kentucky Fried Chicken (KFC) was founded by Colonel Harland Sanders in 1952. The Colonel Harland Sanders has gone through many challenges about blending the food business industry. He has struggled to create a variety of taste for his food. The Colonel Harland Sanders has finally created 11 spices and unique cooking technologies secret recipe successfully. My group has taken the title of studying the Kentucky Fried Chicken (KFC) company for my group’s work assignment.  The purpose for this project paper is to know history of company, planning, organization of firm, leadership, control process and conclusion. We choose KFC Utama Jaya which is one of Labuan Branch for our project paper.

2.0 COMPANY BACKGROUND

2.1 HISTORY OF COMPANY

Kentucky Fried Chicken (KFC) was founded by Colonel Harland Sanders. Harland Sanders was born on September 1890. Harland Sanders was born in Henryville, Indiana. When Harland Sanders was six-year-old his father passed away. After his father passed away, Colonel Harland Sanders drop out of school since he was young and left to go work as a farm. In June, Colonel Harland Sanders has transformed the storeroom into a dining area and used a small dining table, serving food like a steak, country ham to travelers.

In 1936, Colonel Harland Sanders took over the lease of the Pure oil filling station and he taken began to sell fried chicken. After that, Colonel Harland Sanders has taken food-processing course at the University School of Hotel Administration. At 1937, Colonel Harland Sanders have expanded the restaurant area by making 140 seats and buying motel and making name the Sanders Court & Café.  After that Colonel Harland Sanders not satisfied with the preparation of the chicken for so long with the preparation of fried chicken takes 35 minutes. So, the Colonel Harland Sanders has changed the way of frying chicken by using a pressure pots to save time to fry chicken. At the year 1939, Colonel Harland Sanders perfected his Perfected his Original Recipe chicken with his secret blend of 11 herbs and spices, pressure-cooked to seal in the finger licking’ goodness.

In year 1950, he is 65-year-old after retirement. Colonel Harland Sanders focus its franchise business. He has traveling some countries by car and Colonel Harland Sanders travelling from restaurant to restaurant across the United States and Canada. Approximately 10 years, he has more than 600 restaurant restaurants in the U.S. and Canada only. In year 1965, he is 75-year-old it was the beginning for the Colonel. Colonel Harland Sanders sold the company at a price $2 million. At the same time Kentucky Fried Chicken (KFC) has grown all over the world and the Colonel Harland Sanders will not forget it and at the same time his face remained on KFC’s face. In year 1976, Colonel Harland Sanders a figurehead in his own right, was ranked as the world’s second most recognizable celebrity. Lastly, in the year 1980, Colonel Harland Sanders died when he was 90 years’ old. The cause of his death is caused by pneumonia in Louisville, Kentucky, on December 16 and many have sympathy with their death and Kentucky Fried Chicken (KFC) name remains until now.

2.2 NATURE OF BUSINESS

KFC is a stand for Kentucky Fried Chicken. KFC is the world’s most popular chicken restaurant chain in the world specializing in Original Recipe, Extra Crispy, Twister and Colonel Crispy Strips chicken with homestyle sides. Almost eight million customers everyday are served around the world. KFC continues to grow in Asia. In Malaysia, the first KFC restaurant opened in 1973 on Jalan Tunku Abdul Rahman. Now, KFC has been opened all over Malaysia. As we can see now, in Labuan Island there are also 4 restaurants that are open in the city as the fast food gets a warm welcome in Malaysia. KFC has become the favorite choice of Malaysians regardless of age either old or young.

2.3 LOCATION AND EMPLOYEES

2.3.1 LOCATION

The first Kentucky Fried Chicken restaurant located is North Corbin, Kentucky, United States but now KFC has been built all over the country. This fast food that is obligatory in every country. Meanwhile in Labuan Island, there are only four KFC restaurant opened in Labuan Island and one of them is located at Lot C19 (Corner Lot), Jalan Kemajuan / Ujong Pasir, 87000 Labuan, Labuan Federal Territory which is known as KFC Utama Jaya.

2.3.2 EMPLOYEES

It says almost 1001+ workers working in KFC all around the world. This has a direct, positive effect on staff retention, she says. KFC also puts a significant focus on making employees feel valued. This is manifested in the way employees treat each another and is also achieved through the company’s reward package. For example, the employees that working in the KFC Labuan Federal Territory which is KFC Utama Jaya, there only have 29 people. There are 3 managers, 3 permanent workers and 23 part-time workers.

3.0 PLANNING

3.1 VISION AND MISSION

3.1.1 VISION

KFC Utama Jaya branch Labuan vision is want to be the leading integrated food services group in the Asia region based on consistent quality products and exceptional customer-focused service. They firmly control the product processing system that starts with suppliers of all raw materials. The audit was conducted by the KFC Quality Assurance Department to ensure food safety, quality, packaging, and distribution. KFC Malaysia chicken vendors are closely monitored by the Department of Veterinary Services to ensure that Halal procedures are complied with. In addition, they will also provide the best service to customers as the customer’s smile is their satisfaction.

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