The history of Adidas

The history of the company “Adidas” originates in the year 1920 when Adolf Dassler, the young shoemaker from Germany, made the first pair of sports shoes. Three main principles that he was guided by pursuing technical developments: shoes should be better suited for sports, be durable and protect the athlete from injury. The idea to … Read more

Example questions for SWOT, PESTEL and Porter’s Five Forces

1. SWOT analysis – SWOT analysis refers to analyzing the strengths, weakness, opportunities and threats of an organization. SWOT is really helpful in understanding the entity’s performance by answering the following questions: What are the strengths of Intel? Do Intel strengths increase the profitability of the company in long run? What are the opportunities the … Read more

Aldi – social, technological, environmental and economic

Introduction Aldi also known as “Albrecht Discount” is a discount supermarket chain based in Germany that operates in a globalized environment all around UK. It entered the UK market in the 1990s and now currently operates over 9,000 stores worldwide (Wallop, 2013). Aldi uses a business model that gives its consumers an opportunity to save … Read more

External environment of the mobile phone industry in the United States

With the invention of phones, our lives have been changing drastically. Now there are 5.3 billion cell-phone users and 90% of the world’s population is covered by a commercial wireless signal (Aylward, 2011). 82% of the United States population owns a smartphone (Deloitte, 2017). Consumers are now not only using their phones to communicate but … Read more

Corporate Political Actions

In Mary Lyn Stoll’s article on “Corporate Speech and Moral Obligation”, we see her take the side of adding more regulations to the corporate political actions of businesses. The basis of her argument is that businesses should be using their political power to impact their company directly, rather than affecting or influencing specific political campaigns … Read more

Urb-E electric vehicles – overview and strategy

1 COMPANY AND PRODUCT OVERVIEW URB-E is a global pioneer in lightweight foldable electrical vehicles and mobile power sources. The company, “Ideapiphany” was established in March 2011. One of the co-founders of Urb-E, Grant Delgatty, thought that when people take public transportation to get in city centers, there is still a need for a last … Read more

Why is company strategy so important?

For many years companies have a strategy. Sometimes a good one. Sometimes a bad one. But what is strategy? A strategy is the route an organization wants to create in order to achieve a certain goal. The optimal route depends on how a company is organized. What the goal is depends on the situation. What … Read more

The Decent work agenda

Promoting and protecting decent working conditions is one the main campaigns for the ILO and various other Commissions and Councils; Decent work is the concept that workers receive equality with trade union freedom and equal opportunity in the workplace between men and women alike (Ilo.org, n.d.). The decent work agenda within the garment industry is … Read more

Maintaining diaries, using office equipment and managing waste

Explain the purpose of using diary systems to plan and coordinate activities and resources. (3.2) Diary system is one of the best ways to plan and organise time and resources and activities in advance business world. diary system allows to prioritise, meet deadlines, arrange mutually agreed dates including special requirements such as resources, venues, dietary … Read more

Wholesaler club industry PESTEL

1.0 PESTEL Analysis 1.1 Political Drivers Pricing regulations: minimum markups need to be implemented to the selling prices for certain types of merchandise such as alcoholic beverages, tobacco, and gasoline. Political stability of major markets: political uncertainty impacts the expansion of retailers looking to operate in various regions or countries. 1.2 Economic Drivers Increasing international … Read more

Organizational legitimacy regarding MNCs

The last chapter took a deeper insight into the relevant theory about legitimacy in a more overall view. For this chapter, we will solely look at organizational legitimacy regarding the MNC and not as an overall concept. This chapter will give a deeper insight into the complex areas of MNC’s legitimacy leading up to the … Read more

Radio Frequency Identification technology to decrease food losses

1. Introduction 1.1 Problem indication Eleven percent of mankind suffers from hunger, which amounts to 795 million people (FAO, 2015). Furthermore, continuing population and consumption growth will result in a higher demand for food. According to recent studies, food consumption is expected to increase by 70% by 2050 (Burch, et al., 2007). Hence, worldwide demand … Read more

Business plan for a Health Insurance Company

An Insurance Company is considering moving into the local market of City Y. This is a mid-sized city with population of 250,000 in the city proper and approximately 1.3 M in the Metropolitan Service Areas (MSA).  The city has 5 national employer group companies that are based locally.  The major insurer right now is a for-profit … Read more

Wearable electronics market (Canada, Japan & Australia)

1. Influences: Factors – Canada Japan Australia Customers’ demand/ customer influence Wearable electronics are gaining more demand as consumers are interested in the navigation features included in smart wearables. For example, many of these devices have gyroscopes, compasses, accelerometers and motion trackers installed. Garmin launches its MARQ series of wearable electronic devices to accommodate consumers … Read more

Smart technology in fashion

This dissertation will be investigating smart technology and how it is incorporated into fashion, its origins, the concept behind it and the direction in which it is headed. There will be research into current designers and brands who have popularised the trend of wearing the technology we depend on, primarily referring to the work of … Read more