The Controversy Behind Pepsi’s “Live For Now” Ad with Kendall Jenner
The Pepsi advertisement, “Live for Now” was released on April 4th of 2017. The rhetorical strategies that Pepsi uses within the commercial are repetition, metaphor, symbolism, imagery and juxtaposition. The commercial is juxtaposed with the controversy surrounding the Pepsi advertisement, which features Kendall Jenner, a Kardashian, the first family of American entrepreneurial celebrity. The sheer … Read more