The Power of Social Media Advertising: A Critical Analysis Using the 4 C’s Framework

 Advertising is everywhere around us from the moment we wake up until we go to sleep. Advertising is defined as, “a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.” (Richards and Curran, 2002). The first thing most people do … Read more

Aristotle and Mill’s Take on Virtue and Happiness

 Normative theory often describes how certain things ought to be, determining right from wrong, in the sense that there is moral evaluation in the actions a person makes in order to discern good from bad. Aristotle has a simple take on virtue. His ethical theory is based simply on the moral character of an … Read more

Realism in Global Politics: A Theory that Endures

 “Realism is not likely to disappear” (Jervis, 1998) is a fair statement to make when observing the current global political climate as realist foreign policy can be seen on the rise in states across the world, especially the US and China. Realism as a theory (according to the Encyclopedia of Philosophy) can be defined … Read more

Understanding Music Festivals as Specialty Products

 A product is a good or service offered or performed by an organization or individual, which is capable of satisfying customer needs. Music Festivals are service products because they’re intangible. (Jobber, 2010, p. 303). The depth of the product depends on company’s resources and what competitors have to offer and product line is a … Read more

Concentration Camps Before 1940: Understanding the ‘Work Shy Decree’

 Zoë Shannon HIST 281K Professor Zils 3 October 2018 Concentration Camps Before 1940: Understanding the ‘Work Shy Decree’ The Work Shy Decree was neither unprecedented nor surprising. When aligned within the context of the Nazi Party’s earlier decrees and calculated activities it, in fact, fit comfortably into a chain of events and organizational procedures. … Read more

The Rise and Fall of Olympic Champion Michael Phelps

 Introduction This is a case that looks in to the rise and fall of olympic Gold medal winner Micheal Phelps. He competed in four  Olympic Games And the swimmer bagged 22 Medals including 18 gold medals. Micheal Phelps who studied marketing and management from the University of Michigan sat down with his swimming coach … Read more

The Importance of Understanding Human Judgment and Choice Processes in Marketing Research

 Judgments are evaluations or estimates regarding the likelihood that products and services possess certain features or will perform in a certain manner. To make a judgment simply means to form opinions or assumptions. Judg¬ments can be as general as assuming comparisons between objects or preferences, but they do not constitute as choices. Choices require … Read more

The Changing Global Business Landscape: What Employers Need from University Graduates

 1.0 Introduction The rapidly changing global business landscape requires university graduates to develop and acquire new skills whilst adapting to unstable and unpredictable environments. According to Professor Mantz Yorke, Lancaster University, employability refers to ‘a set of achievements – skills, understandings and personal attributes – that make graduates more likely to gain employment and … Read more

EAC Institutions and East African Development Bank: Mandate, Objectives, Functions, Mission, Vision, and History

 EAC Institutions Civil Aviation Safety and Security Oversight Agency (CASSOA) Mandate The Agency gets its command from Article 92 of the EAC Treaty which in outline expresses that the Partner States will attempt to make air transport administrations protected, proficient and beneficial; embrace basic strategies for the advancement of common air transport in the … Read more