Proposta Mercadológica para Empresa de Encomendas Expressas na Região Metropolitana de Campinas

 INTRODUÇÃO O marketing é uma ferramenta estratégica voltada para o posicionamento mercadológico que atua, principalmente na atribuição de valor. Atribuir valor está ligado diretamente com o mercado, tendo em vista que o valor analisado sempre estará ligado a visão dos consumidores com o produto ou o serviço. Além de atribuir valor, o marketing tem … Read more

Impact of Advertising on Consumer Buying Behaviour in Fast Moving Consumer Goods (FMCGs): A Case Study of Southern Punjab, Pakistan

 Advertisement is generally use for creating awareness and promoting products. It is controversial to measure how much advertisement attracts the customers. The objective of this paper is to find out how much advertisement brings effect on the consumer’s buying behavior with reference to FMCGs. By using 5 point Likert scale with cross sectional data, … Read more

Social Media and its Dangers for Teens

 “Social Media and its Dangers for Teens”; Social Media and its Dangers for Teens According to Merriam Webster, social media is a form of electronic communication through which users create online communities to share information, ideas, and personal messages. A few well known social networks include Facebook, Instagram, Snapchat, and Twitter. Even though they … Read more

Challenges Faced by MNCs in Developing Countries Due to Lack of Corporate Social Responsibility

 Multinational Companies face challenges especially in developing countries or in early markets. Challenges emerge due to less or no corporate social responsibility in the MNCs. Multinational companies plunder the wealth and resources of developing nations and the developing markets. Due to inferior quality of technological and educational advances in developing nations, MNCs misuse the … Read more

Mattel, Inc.: A Company Overview and Unique Implementation of Human Resource Development

 Company overview Mattel, Inc. is the world's largest toy company based on revenue. The company produces Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, and board games. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth … Read more

The Impact of Information Technology on the Hospitality Industry

 Implementation of information technologies within the hospitality industry is indispensable due to the necessity of creating competitive advantage and business development in the most attractive segments of the market. Information technology in the hospitality industry forms completely new conditions for business, management, marketing, and technological processes in the wide range of services. Utilizing of … Read more

The History and Business Strategy of Avon Company: Empowering Women and Overcoming Struggles

 Avon Company was founded by David H. McConnell in 1886. The sole purpose for starting this company was not just to make a profit, but by empowering women, inspiring change, and giving them a chance at financial freedom. As history states back in 1800s women were considered the weaker gender, and lack intellectual development. … Read more

The Man Who Stumped The World

 The Man Who Stumped The World While researching and reading many online articles about the inventor Erno Rubik who invented one of the most confusing puzzles, the rubik's cube.  I’ve found about three or four biographies of his childhood, career, and even how he came to invent the cube, but what I haven’t been … Read more

Acid Rain And Its Effects On Soil, Plants And Ecosystem

 Nivian Nguyen Professor: Shanim Ahsan Course: CHE 109 Date: 04/9/2017 Acid Rain And Its Effects On Soil, Plants And Ecosystem Human beings have used various natural resources for their benefit since the beginning of the civilization. To make their life easier, they have produced facilities that use many of the Earth’s energy resources. On … Read more

Effective Techniques for Social Media Campaigns: Real World Examples

 “We don’t have a choice on whether we do social media. The question is how well we do it” – Erik Qualman, author of Socialnomics (2013) This essay outlines the techniques and strategies needed to create successful social media campaigns, drawing on real world examples to illustrate their effectiveness. It is important for brands … Read more

Polyface Farm: Unconventional Methods for Sustainable and Economical Agriculture

 Polyface farm is managed by Joel Salaitan, it is found in the rural side of Virginia- United States. The farm uses methods that are unconventional with an aim of enhancing and improving agriculture “economically, emotionally as well as environmentally”. Joel Salaitan leaned several methods that he can use to enhance agriculture in their farm … Read more

The Place of Emojis in Written Business Communication

 The Place of Emojis in Written Business Communication Written business communication has a variety of purposes, which govern the structure and manner in which information is sent and received between individuals. The method of interaction in the business sector has changed over time, primarily as a result of the advancement of technology and globalisation. … Read more

Sea Story: A Tale of Love, Life, and the Unreliable Narrator

 “Sea Story”; Sea Story is about the main character Harold who is raised The storyline is arranged in a chronological order, beginning with Harold’s birth and childhood, to his meeting with the beautiful marine biologist Laura, and ending with his death. In between these events a rather radical change of the story’s perspective takes … Read more