QuickBooks Accounting Software small business case study

 QuickBooks is an online as well as a desktop accounting software product. The market segment is small business owners and accountants. QuickBooks targets close to four hundred thousand accountants, and other five million small business owners with a need for financial management software. Another segment of the market is about fifteen million self-employed persons … Read more

Have Banking Regulations Post GFC Gone Too Far?

 Have the banking regulations enacted since the Global Financial Crisis gone too far? The Global Financial Crisis has paved the way to a system that is now conformed by large numbers of detailed and intricate laws and guidelines. Regulations have become so complex and impeding that it’s widely argued they’re stifling innovation and growth … Read more

Gunshot Detection Systems: Improving Policing Efforts with Technology

 Over the last decade, several companies have begun marketing a relatively new technology, which is commonly referred to as Gunshot Detection Systems. Tucson, AZ based Safety Dynamics features the SENTRI Detection System. Information System Technologies, Inc. from Fort Collins, CO offers the Gunshot Localization System and BBN Technologies from Cambridge, MA have developed the … Read more

The Harmful Effects of Direct-to-Consumer Pharmaceutical Marketing

 Ashley Clerrobrun Direct to consumer marketing is marketing from pharmaceutical companies directed towards patient rather than health care professionals.These marketing tactics are generally through mass media sources such as television, internet and magazine ads (Ventola, 2001). The United States and New Zealand are currently the only countries that have not banned direct to consumer … Read more

Proposta Mercadológica para Empresa de Encomendas Expressas na Região Metropolitana de Campinas

 INTRODUÇÃO O marketing é uma ferramenta estratégica voltada para o posicionamento mercadológico que atua, principalmente na atribuição de valor. Atribuir valor está ligado diretamente com o mercado, tendo em vista que o valor analisado sempre estará ligado a visão dos consumidores com o produto ou o serviço. Além de atribuir valor, o marketing tem … Read more

Impact of Advertising on Consumer Buying Behaviour in Fast Moving Consumer Goods (FMCGs): A Case Study of Southern Punjab, Pakistan

 Advertisement is generally use for creating awareness and promoting products. It is controversial to measure how much advertisement attracts the customers. The objective of this paper is to find out how much advertisement brings effect on the consumer’s buying behavior with reference to FMCGs. By using 5 point Likert scale with cross sectional data, … Read more

Social Media and its Dangers for Teens

 “Social Media and its Dangers for Teens”; Social Media and its Dangers for Teens According to Merriam Webster, social media is a form of electronic communication through which users create online communities to share information, ideas, and personal messages. A few well known social networks include Facebook, Instagram, Snapchat, and Twitter. Even though they … Read more

Challenges Faced by MNCs in Developing Countries Due to Lack of Corporate Social Responsibility

 Multinational Companies face challenges especially in developing countries or in early markets. Challenges emerge due to less or no corporate social responsibility in the MNCs. Multinational companies plunder the wealth and resources of developing nations and the developing markets. Due to inferior quality of technological and educational advances in developing nations, MNCs misuse the … Read more

Mattel, Inc.: A Company Overview and Unique Implementation of Human Resource Development

 Company overview Mattel, Inc. is the world's largest toy company based on revenue. The company produces Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, and board games. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth … Read more

The Impact of Information Technology on the Hospitality Industry

 Implementation of information technologies within the hospitality industry is indispensable due to the necessity of creating competitive advantage and business development in the most attractive segments of the market. Information technology in the hospitality industry forms completely new conditions for business, management, marketing, and technological processes in the wide range of services. Utilizing of … Read more

The History and Business Strategy of Avon Company: Empowering Women and Overcoming Struggles

 Avon Company was founded by David H. McConnell in 1886. The sole purpose for starting this company was not just to make a profit, but by empowering women, inspiring change, and giving them a chance at financial freedom. As history states back in 1800s women were considered the weaker gender, and lack intellectual development. … Read more

The Man Who Stumped The World

 The Man Who Stumped The World While researching and reading many online articles about the inventor Erno Rubik who invented one of the most confusing puzzles, the rubik's cube.  I’ve found about three or four biographies of his childhood, career, and even how he came to invent the cube, but what I haven’t been … Read more