The Benefits of Gunshot Detection Systems for Civilian Law Enforcement

    Over the last decade, several companies have begun marketing a relatively new technology, which is commonly referred to as Gunshot Detection Systems. Tucson, AZ based Safety Dynamics features the SENTRI Detection System. Information System Technologies, Inc. from Fort Collins, CO offers the Gunshot Localization System and BBN Technologies from Cambridge, MA have developed … Read more

Interactive and Smartphone Marketing in South Korea: Marketing By and For The People

 1) Of the people: Interactive Marketing Holding customer-focused events and marketing campaigns is about making customers feel as important as the CEO. Emphasis on customers can enhance the brand value and has a halo effect because it is targeted marketing. Companies that have been successful in the South Korean market have uploaded user-generated content … Read more

Ecoist: The Fashion Accessories Brand that Utilizes Recyclable Materials

 I am here to share my findings and analyzations on Ecoist, the fashion accessories brand that only uses recyclable materials. This critique will be emphasizing Ecoist’s marketing strategies and how they have become the recycled handbag retailer they are today. In section 2 of this critique, I will be profiling the company and discussing … Read more

Marketing Plan for Hospice Care Centers: Educating Families on Comfort and Care for Their Loved Ones During End of Life Crisis

 Healthcare Marketing MAR3712 Final Project Geniene Burke Professor Mallory Keiser University   Marketing Plan Hospice Care Centers I. Management Summary    Hospice Care Centers has a nursing home type setting but is a little different.  Hospice is care designed to give supportive care to people in the final phase of a terminal illness and … Read more

QuickBooks Accounting Software small business case study

 QuickBooks is an online as well as a desktop accounting software product. The market segment is small business owners and accountants. QuickBooks targets close to four hundred thousand accountants, and other five million small business owners with a need for financial management software. Another segment of the market is about fifteen million self-employed persons … Read more

The Year 63 BCE in the Roman Empire

 “The Year 63 BCE in the Roman Empire”; The Year 63 BCE in the Roman Empire The year 63BCE was a very eventful year in the history of the Roman Empire. This year was filled with political conflicts, and marked both the birth and death of two famous leaders. The death of the infamous … Read more

How UPS Has Maintained Its Competitive Edge Through Innovation and Sustainability

 he United Parcel Service (UPS) was founded in 1907 has been the front runner in providing global logistics services. With the advancement in technology, human and global resources, UPS has maintained an edge over the competition for decades. As of today UPS employs more than 400,000 people worldwide and services over 220 countries. Let’s … Read more

Gunshot Detection Systems: Improving Policing Efforts with Technology

 Over the last decade, several companies have begun marketing a relatively new technology, which is commonly referred to as Gunshot Detection Systems. Tucson, AZ based Safety Dynamics features the SENTRI Detection System. Information System Technologies, Inc. from Fort Collins, CO offers the Gunshot Localization System and BBN Technologies from Cambridge, MA have developed the … Read more

The Harmful Effects of Direct-to-Consumer Pharmaceutical Marketing

 Ashley Clerrobrun Direct to consumer marketing is marketing from pharmaceutical companies directed towards patient rather than health care professionals.These marketing tactics are generally through mass media sources such as television, internet and magazine ads (Ventola, 2001). The United States and New Zealand are currently the only countries that have not banned direct to consumer … Read more

Proposta Mercadológica para Empresa de Encomendas Expressas na Região Metropolitana de Campinas

 INTRODUÇÃO O marketing é uma ferramenta estratégica voltada para o posicionamento mercadológico que atua, principalmente na atribuição de valor. Atribuir valor está ligado diretamente com o mercado, tendo em vista que o valor analisado sempre estará ligado a visão dos consumidores com o produto ou o serviço. Além de atribuir valor, o marketing tem … Read more

Impact of Advertising on Consumer Buying Behaviour in Fast Moving Consumer Goods (FMCGs): A Case Study of Southern Punjab, Pakistan

 Advertisement is generally use for creating awareness and promoting products. It is controversial to measure how much advertisement attracts the customers. The objective of this paper is to find out how much advertisement brings effect on the consumer’s buying behavior with reference to FMCGs. By using 5 point Likert scale with cross sectional data, … Read more

Have Banking Regulations Post GFC Gone Too Far?

 Have the banking regulations enacted since the Global Financial Crisis gone too far? The Global Financial Crisis has paved the way to a system that is now conformed by large numbers of detailed and intricate laws and guidelines. Regulations have become so complex and impeding that it’s widely argued they’re stifling innovation and growth … Read more