Box's Strategy for Immense Growth: A Critical Outline

 After having reviewed literature and given a brief introduction into the segment of Cloud computing, the following elaboration intend to critically outline Box’s strategy. In brief, its immense growth it continues to experience is based on four main pillars, which go as follows : 1. High willingness to spend on marketing to acquire new … Read more

The Significance of Cantonese Dim Sum Restaurants in Hong Kong's Food Tourism

 Introduction Food tourism is an important issue for many destinations to attract visitors and differentiate destinations association with specific cuisine, it is regarded as a chance to generate added value from tourism (Hall & Gössling, 2016). The Destination Management Organization (DMO) indicated the richness of Hong Kong’s local and international food has become a … Read more

Positional Tracking: Its Applications in Medical and Entertainment Industry

 3.0 Positional Tracking 3.1 Introduction The Positional Tracking is a key part of the augmented reality system used to track the position and orientation of the Head Mounted Display, and selected body parts of the user in a three dimensional space. The Positional Tracking System operates by measuring the position and orientation of the … Read more

Unethical Marketing: Lies, Puffery, and Manipulation

 Marketing can be defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Kotler & Armstrong). It involves finding out what consumers want and providing it for them. The main goal is to satisfy or delight the customer. If … Read more

Combining My Interests: Marketing and Management

 When I first discovered my interest lay in both marketing and management, I wasn’t entirely sure how I could fit those two together. I didn’t even think that marketing manager positions existed; I thought I would have to become a manager and give marketing advice to those working under me. Finding out that I … Read more

The Evolution of Marketing: From Slogans to Strategies

 Marketing, the magical word, the magical word that everyone who is selling any product or service tend on so much. Its definition by The Chartered Institute of Marketing is : “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.”  Even though, the term ‘marketing’ itself has only been around since … Read more