Combining My Interests: Marketing and Management

 When I first discovered my interest lay in both marketing and management, I wasn’t entirely sure how I could fit those two together. I didn’t even think that marketing manager positions existed; I thought I would have to become a manager and give marketing advice to those working under me. Finding out that I … Read more

The Evolution of Marketing: From Slogans to Strategies

 Marketing, the magical word, the magical word that everyone who is selling any product or service tend on so much. Its definition by The Chartered Institute of Marketing is : “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.”  Even though, the term ‘marketing’ itself has only been around since … Read more

The impact of vowel length on perceived first sound of made-up words

 “Would changing the lengths of vowels preceding made-up words, change a listener’s perception of the first sound of the made-up words?”; The study I participated in was entitled “Word Identification Task,” and the researcher was Professor S.L. Anya Lunden. For this computer study, I was required to listen to a series of sentences, each … Read more

Protecting NYC's Drinking Water: The Catskill Watershed Protection Plan

 Catskill Watershed Protection Plan New York City Department of Protection funds a Watershed Protection Program which fosters great quality drinking water for about nine million people, which is about half of the state’s total population. According to the Environmental Encyclopedia, 90% of water comes from the Catskill/Delaware Watershed, this covering 5,000 square kilometers of … Read more

Navigating the Complex Music Industry: Understanding Music Publishing and Legal Representation as a Musician

 James Keenan C14746739 We currently live in a world where technology provides musicians with more tools and platforms to record their music and connect with a much wider audience than ever before. It has changed the way in which consume music as well as forcing the music industry to change and evolve alongside with … Read more

Analysis of ‘The Five Competitive Forces that Shape Strategy by Michael Porter’

Central Theme In the article, The Five Competitive Forces that Shape Strategy by Michael Porter, it was an attribution to Porter’s original “How Competitive Forces Shape Strategy” article for its 30th anniversary. Porter’s five forces have shaped the business view of many renowned business executives as well as academic researches. However, in this updated article … Read more

The Year 63 BCE in the Roman Empire

 “The Year 63 BCE in the Roman Empire”; The Year 63 BCE in the Roman Empire The year 63BCE was a very eventful year in the history of the Roman Empire. This year was filled with political conflicts, and marked both the birth and death of two famous leaders. The death of the infamous … Read more

How UPS Has Maintained Its Competitive Edge Through Innovation and Sustainability

 he United Parcel Service (UPS) was founded in 1907 has been the front runner in providing global logistics services. With the advancement in technology, human and global resources, UPS has maintained an edge over the competition for decades. As of today UPS employs more than 400,000 people worldwide and services over 220 countries. Let’s … Read more

The Benefits of Gunshot Detection Systems for Civilian Law Enforcement

    Over the last decade, several companies have begun marketing a relatively new technology, which is commonly referred to as Gunshot Detection Systems. Tucson, AZ based Safety Dynamics features the SENTRI Detection System. Information System Technologies, Inc. from Fort Collins, CO offers the Gunshot Localization System and BBN Technologies from Cambridge, MA have developed … Read more

Interactive and Smartphone Marketing in South Korea: Marketing By and For The People

 1) Of the people: Interactive Marketing Holding customer-focused events and marketing campaigns is about making customers feel as important as the CEO. Emphasis on customers can enhance the brand value and has a halo effect because it is targeted marketing. Companies that have been successful in the South Korean market have uploaded user-generated content … Read more

Ecoist: The Fashion Accessories Brand that Utilizes Recyclable Materials

 I am here to share my findings and analyzations on Ecoist, the fashion accessories brand that only uses recyclable materials. This critique will be emphasizing Ecoist’s marketing strategies and how they have become the recycled handbag retailer they are today. In section 2 of this critique, I will be profiling the company and discussing … Read more

Marketing Plan for Hospice Care Centers: Educating Families on Comfort and Care for Their Loved Ones During End of Life Crisis

 Healthcare Marketing MAR3712 Final Project Geniene Burke Professor Mallory Keiser University   Marketing Plan Hospice Care Centers I. Management Summary    Hospice Care Centers has a nursing home type setting but is a little different.  Hospice is care designed to give supportive care to people in the final phase of a terminal illness and … Read more