Do Consumers Care About Ethical-Luxury? Analysis of a Challenging Research Paper Solving the Dilemma: Do Consumers Care About Ethical Luxury Purchases?
The article ‘Do consumers care about ethical-luxury?’ is an interesting research by Iain A. Davies, Zoe Lee and Ine Ahonkhai, which explores consumers’ propensity to consider ethics in luxury purchases in comparison with commodity purchases. The authors define the paper as a considerable starting point into the underexplored field of ethical-luxury with an important … Read more