The History of Data Brokering: Nielsen, Arthur C. and Beyond
Jennifer Kelleher Professor Walker Marketing 350 8 October 2018 Breaking Down Data Brokering In a world that thrives on the concept that information is power, data brokering is a million dollar business. While Internet users go about their daily online interactions (shopping, emailing, social networking, video streaming, etc.), data brokers are watching with a … Read more