Examining Effects of Brand Associations on Consumer Based Brand Equity

 APPLIED BUSINESS RESEARCH Examining the Effects of Brand Associations on Consumer Based Brand Equity Submitted To: Dr. Huma Amir Submitted By: Anum Sadik ERP: 03159 MBA-II (Morning, Main Campus) Examining the Effects of Brand Associations on Consumer Based Brand Equity Literature Review & Hypotheses It is no longer a secret that consumers today are … Read more

Seismic Retrofitting Scheme Using CFRP in Reinforced Concrete Structure: A Study on Eurocodes

 Acknowledgements I would like to express the deepest appreciation to my supervisor Doctor Kai Tai Wan for his support and valuable guidance for this project. I would also like to thank my family and my girlfriend for their continuous encouragement support and attention. Abstract This dissertation reports the study of seismic analysis and analyze … Read more

Exploring the Political Contrasts in Trump and Clinton: Immigration, Economy and Speech

 The political beliefs surrounding the Republican National Convention speech given by Donald J. Trump and the Democratic National Convention speech presented by Hillary Clinton both during July of 2016 show the true differences and reasoning behind political parties.  The overall differences in immigration, trade, education, economy, and their overall approach to speech presentation, show … Read more

Nestle Malaysia: 8 Factories, 6 Offices and Expanding Grocery/Online Reach

 Place Nestle Malaysia currently have 8 factories, 6 sales offices and 1 National Distribution Centre (Nestle Malaysia, n.d.). Nestle Malaysia use indirect distribution where intermediaries are involved to distribute the Honey Star products. The channel intermediaries can be categorized into wholesaler and retailer. Manufacturer will produce the products to wholesaler or retailer and sell … Read more

Urban/Rural Young People: Examining Emotional Wellness Differing Perspectives

 There was an examination research in Florida about the rustic and urban young people's view of emotional wellness. A poll containing nine vignettes (including youngster manhandle and grown-up and youthful emotional wellness issues) was concocted in view of a device created by Flaskerud (1980). Examination of reactions to the poll demonstrated that there was … Read more

Solving Historical Differences Between China and Japan: Key to Sino-Japanese Relations Improvement

 The rising mutually antagonistic nationalism between the two countries cause China and Japan to have contrasting perspectives and thus view the current issues between them through different lenses. This will continue to undermine bilateral relations and the possibilities of future collaborations between the two countries due to the nationalistic pressure of the countries’ people. … Read more

Exploring How Corporate and Political Influences Shaped Australia’s Evolution in Sports and Gender Equality

 Australia’s progression from amateur to corporate sports emerged as a result of both domestic and international social, economical, and political factors. Australia’s multiethnic population, mixed economy, and international position within the capitalist world made it a prime candidate for corporate sponsors to profit greatly off sports. With the rise of corporate sports in Australia, … Read more

Effectively Communicate Across Cultures: A Guide to Globalized World Communication

 Communication and culture are part of human’s life, communication is basically about sending and receiving message, meanwhile for the culture is how people talk and react towards the person based on their attitude which basically shaped by their culture. Communication is also being considered as one of life's greatest resources, in any case communication … Read more

Clive Thompson: NY Times and Wired Writer With Impactful Book, “Smarter Than You Think

 Clive Thompson, author of Smarter Than You Think, is a writer for the New York Times, Wired Magazine, as well as his long-time science-and-tech blog, Collision Detection. The introduction of the internet in the 1990s, followed by his realization that “amazing things happened more often than not when everyday people are given remarkable powers … Read more