Amazon brand repositioning

Amazon is one of the world’s largest online retailers, trading products that range from electronics to books, toys to clothes, to buyers stretching across the globe. The company is known for their affordable prices but also for making sure they excel at meeting their customers’ needs. The ecommerce giant has positioned itself successfully as a … Read more

Amazon.com – Driven by innovation and principles

Amazon was founded in 1994 by Bezos, and the website Amazon.com came active in July 1995. “Amazon is an American global technology company that emphasises on e-commerce, cloud computing, digital streaming and artificial intelligence”. (Amazon Report, 2018). Amazon.com is known for its interference of established ventures in technological development and mass scale. (Furth and John … Read more

Amazon diversification

Introduction Amazon is an American multinational technology company which provides one of the biggest ecommerce services in the world more than 15 countries spanning more than 3 continents. Amazon is diversifying and also expanding very fast and also reported to earn 59.7 billion dollars in first quarter of 2019 which then moved to 63.7 billion … Read more

The Role of Social Media in Political Polarization

Introduction Social media platforms have become an integral part of modern life, profoundly influencing the way individuals interact, share information, and form opinions. While these platforms have democratized communication and provided a space for diverse voices, they have also been implicated in fostering political polarization and the spread of misinformation. This essay explores the extent … Read more

The Future of Remote Work Post-Pandemic

Introduction The COVID-19 pandemic precipitated an unprecedented shift in work practices, with remote work becoming the norm for millions of employees worldwide. As the immediate threat of the pandemic recedes, organizations and workers face critical decisions about the future of remote work. This essay examines the pros and cons of continuing remote work practices, focusing … Read more

The Impact of Airbnb on Local Housing Supply and Tourism Dynamics: A Critical Analysis

Introduction Airbnb, an online marketplace for short-term lodging, has revolutionized the hospitality industry since its inception in 2008. While it offers significant benefits to travelers and property owners, Airbnb has also been criticized for contributing to housing shortages and exacerbating seasonal tourism imbalances. This essay aims to explore the multifaceted impacts of Airbnb on local … Read more

Implement a Social Media Campaign for Airbnb: Tips, Strategies & Results #LiveThere

 ADV231 – Techniques and Strategies for Implementing a Social Media Campaign Airbnb was first to start the home-sharing rental business (Mildenhall, 2017), and has been so successful, it has become a synonym for holiday rentals. The brand has a fun, bright and inviting tone of voice across its social medias. The target market for … Read more

Decisional Factors of Malaysian Tourist from Kuala Lumpur in Choosing Airbnb over Budget Hotels in Bangkok

Background of Topic a) Budget Hotels The difference between the budget hotel and hotel is focused on the rooms and meals which is reserved at the economic cost. Hotel is a building that provides a room to sleep with a certain management standard in term of serving their customer. Their facilities, services, and amenities determined … Read more

AirBnb: Examining Growth Through Greiner’s Model and Mintzberg’s Structures

 Having examined Airbnb under both Greiner’s growth model and Mintzberg’s configurations, I feel that Airbnb is currently at the stage of growth through delegation on Greiner’s model, and that it operates under a divisionalised form structure. In 2007, Brian Chesky and Joe Gebbia were struggling to pay the rent on their San Francisco apartment. … Read more

The Mechanisms of Airbnb and its Socioeconomic Consequences

Introduction Airbnb is a rapidly growing online marketplace that allows individuals to rent or list residential properties. Airbnb is often termed one of the pioneers of the ‘sharing economy’, which is a collective term for firms that are built around the sharing of human, physical and intellectual resources. The sharing economy operates on a variety … Read more

Prevent and Detect Attacks in Network Environment: A Case Study of Airbnb

 ABSTRACT The purposed of this paper is to discuss the appropriate components to prevent and detect attacks in network environment. By identifying on the threat and attack that impacting online market system, it will help company to design defensive strategies on protecting those threat and attack perimeter from outsider or from the most tremendous … Read more