Malcom Gladwell – 'The Tipping point"
Introduction Malcom Gladwell in his book ‘The Tipping point” delves into the dynamics of social epidemics. Even though it was written in the year 2000, it reveals pertinent issues which are crucial in propagating the spread of ideas and messages among populations. Gladwell (2000) reveals the three rules of epidemics. These laws include: the law … Read more