Starbucks – disposal of packaging waste

Introduction Starbucks is an international coffee company with coffee shops in over 50 countries and over 15,000 coffee shops in the US alone (Starbucks, 2019). The coffeeshop industry has come under fire for regular use of single-use packaging that is often not recycled and littered in our natural environment. Therefore, the focus of this essay … Read more

Significance of change within organisations (Starbucks)

This essay will examine the significance of change within organisations. The key areas of organisational culture, PESTLE and SWOT analysis and change management theories will be analysed within the company of Starbucks. When referring to change, successful management of change is influenced by the organisations culture of openness and the acceptance of new ideas (Mullins … Read more

Supply chain management – Starbucks example

The process of managing how goods and services progress from concept creation and raw materials to a finished consumer product is known as supply chain management, or SCM for short. It include transportation and storing raw materials, storing finished goods till they sell, and tracking where sold goods move so you may utilize that information … Read more

Why did Starbucks fail in Australia and succeed in China? (proposal)

A Starbucks cafe can be found very easily almost anywhere in the world, except down under i.e. Australia. It entered the Australian market in 2000 and opened nearly 90 stores by 2008. There are hardly any stores after Starbucks decided to close more than 70% of its underperforming cafes. As of now, Australia has close … Read more

Growing importance of Social Marketing – McDonald’s and StarBucks

Social Marketing The phrase social marketing has become a well-established part of the vocabulary of marketing. Businesses and marketers invest a great many of their resources on setting up, upgrading and implementing marketer programmes with two purposes in mind: to help the company to attain its “full profit potential” and to ensure its long-term sustainability. … Read more

Starbucks SWOT analysis

Strengths The Starbucks Company distributes its products through many alternative channels to reach its customers. The company’s products are distributed through domestic and international distributor channels, as well as coffee shops. The domestic distribution channel distributes the products through the grocery stores, wholesale stores, independent retailers and internet retailers. Internationally, the company distributes its products … Read more

Employee’s perception of Starbucks’ company values vs espoused values

Introduction Starbucks is the largest worldwide coffee chain and retailer with 27,000 locations and 238,000 employees. Established in 1971 by Howard Shultz, their values and mission to “inspire and nurture the human spirit, one person, one cup, and one neighbor at a time” continues to promise their customers The Starbucks Experience. This includes a friendly … Read more

Starbucks evaluation, SWOT & PESTEL

Introduction: Starbucks Corporation is an American coffee company and coffeehouse chain. The chain was founded in Seattle,Washington in 1971, it operates 23,450 locations worldwide, including 12,937 in the United States, 2,118 in China, 1,430 in Canada, 1,158 in Japan and 869 in the United Kingdom (Differences reflect growth since December 17, 2015) Starbucks locations serve … Read more

Starbucks SWOT Analysis

Starbucks Corporation Strengths: Starbucks is No. 1 specialty coffee retailer of – in terms of market share and market capitalization. (1997, £4596.6 million and sales growth 20.9%)[1] It is a global organisation with 16,000 coffee shops in 15 countries world-wide.[2] Strong brand image associated with high quality coffee and excellent customer service – “The Starbucks … Read more

Strategy on market segmentation targeting and positioning of Starbucks

A BRIEF REPORT ON: Starbucks Strategy on Market Segmentation Targeting and Positioning with the Marketing Mix 1.0 Introduction: The Starbucks Corporation was founded by three entrepreneurs at the place called Seattle in 1971. Initially they were selling of whole bean coffee in one Seattle store and by the year 1982 the business had grown tremendously and has … Read more

Starbucks analysis

Introduction to Starbucks In 1971, Starbucks was established in America as a coffee brand in the market. They produce the hand made coffee such as espresso and many hot/cold drink for consumers. They also provide some deserts for customers.Nowadays, they have over 21300 chains over the whole world. They promise consumers only use the top … Read more

Analysing Starbuck’s issues (inc Porter’s & SWOT)

1.1. Company Introduction Starbucks Corporation is an American coffee house chain originating in Seattle, Washington in 1971. The CEO and chairman of Starbucks is Howard Schultz (, 2017). Starbucks operates in 62 countries and is the premier roaster, marketer and retailer of specialty coffee in the world (Google Books, n.d.). It’s also operating 25,447 stores … Read more

Staffing strategies at Starbucks

1. Starbucks a. Everyone knows Starbucks serves coffee. However, if you ask top executives, they will tell you that “[Starbucks] is not in the coffee business serving people; [Starbucks] is in the people business serving coffee.” This attitude lies at the heart of the organization’s attitude and culture. Starbucks has built its strategy around these … Read more

Starbucks leadership and strategic change management

Abstract: In order to survive in current competitive environment businesses need to continuously adapt changes. A leader plays most important role in managing and implementing the change in any organization. Starbucks is one of the largest organization of current times and have seen many changes since its establishment. This assignment clearly analysis the Starbucks’ leadership … Read more

Exploring the Fascinating World of Starbucks UKs Coffee and Snacks Market

 ) Introduction: Starbucks Coffee Company (UK) Limited is a UK-registered subsidiary of American coffee house giant Starbucks Corporation.1 Starbucks was founded in Seattle, Washington in 1971 and first came into the UK market when it acquired the Seattle Coffee Company in May 1998.2 Their mission is “to inspire and nurture the human spirit – one … Read more

Experience the Starbucks Lifestyle: Exploring the Market Leaders History and Expansion

 EXECUTIVE SUMMARY Starbucks has become a coffee home for millions of people all over the world. The Starbucks Corporation has been providing high quality coffee products for over 40 years. Throughout the years this company has expanded their business domestically and internationally. Currently Starbucks is serving coffee in 75 countries with over 25,000 locations … Read more

Exploring How Starbucks Demographics, Regulation, Infrastructure & Culture Impacts Their Business

 Demographics Demographic studies are based on factors such as race, sex, age, economic status,  income level,level of education,and employment, among others. Demographics are used by corporations , non- governments and government organizations to learn more about policy development and economic market research. Demographic trends are also important to the size of different demographic groups … Read more

Exploring the Subcultures of Elite Cafe and Starbucks Coffee Shops: A Comparison of Two Cafes

 Culture is seen as the course of action of characteristics, feelings, traditional structures, and even old rarities made by a specific social affair of people in a specific time or period. These characteristics, feelings, traditional structures, and collectibles choose the nature and components of the system or society that in general made them. Subculture … Read more

Exploring Naturalistic Observation of the Public at Starbucks Coffee

 Paste Naturalistic Observations and Evaluation Introduction For my observation research in addition to their social interactions in a local Star Buck's coffee shop in Silicon Oasis Dubai, I chose to study the general public for my observational research.  For the purpose of this essay, my observation focuses on witnessing and evaluating the natural environment … Read more

Unicorn Frappuccino: Starbucks’ Communications Strategy for a Successful Product Launch.

 Starbucks’ Unicorn Frappuccino was a force to be reckoned with. The drink was formally introduced at all Starbucks shops in the United States, Canada and Mexico for the timeframe of April 19 – 23, 2017. Starbucks describes the drink as a “sweet dusting of pink powder, blended into a crème Frappuccino with mango syrup … Read more

Analyse Starbucks’s USA Macroenvironment for Market Opportunities and Threats

 Analysing Starbucks’s macro environment in USA, company’s home market, we will try to identify individual factors and see if they present new opportunities or pose a potential threat. Political Starbucks performance may be affected by the level of relationship between USA and countries that produce coffee beans along with the countries where Starbucks operate. … Read more

Exploring Starbucks’ Innovative Drinks, Finances & CRS Strategies

 MGTA05 – Fall 2018 Writing Assignment #1 Name: Wong, Faye Subject Business: Starbucks Corporation Student Number: 1005109419 E-mail: Executive Summary This report analyses Starbucks Corporation in terms of its products, competition, financial performance and notable information. Starbucks is a coffee brand, recognized globally as a premier roaster, marketer and retailer of specialty coffee, … Read more

How the “Starbucks of Israel” Handles Health Violations Crisis – Aroma Espresso Bar

 I. Background Aroma Espresso Bar is one of the fastest growing chain cafés in the state of Israel to date. Founded in downtown Jerusalem by Yariv and Sahar Shefa in 1994, Aroma began as a small idea that has since expanded internationally in seven countries. The two brothers borrowed the U.S. equivalent of $16,000 … Read more

Improve Supply Chain Performance w/ Strategic Sustainability: Starbucks Case Study

 Introduction According to the APICS Dictionary, 14th Edition, “The strategy of an enterprise identifies how a company will function in its environment. The strategy specifies how to satisfy customers, how to grow the business, how to compete in its environment, how to manage the organization and develop capabilities within the business, and how to … Read more

Embrace Intimacy and Enjoy Premium Coffee: Starbucks’ Innovative Model Explored

 About Starbucks Starbucks, originally a coffee shop from Seattle, America set up on 31 March 1971, is now a well-known coffee chain around the world. After 45 years of operation, Starbucks owned 23, 7768 stores worldwide in 2016, becoming the largest coffee-house company. Starbucks was founded by three partners: Jerry Baldwin, Zev Siegl, and … Read more

Discussing Starbucks’ Innovation Creating the Ultimate “Starbucks Experience

 Starbucks is an American coffee company and coffeehouse chain which rose to profitability and popularity in the 1980’s. Founded in Seattle, Washington, Starbucks now has over twenty-three thousand locations worldwide. Most of these locations are in the USA. Starbucks is a prime example of “second wave coffee”, and happens to be the main coffee … Read more

Brand: How Starbucks Leverages Shift Supervisors

 1. Starbucks a. Everyone knows Starbucks serves coffee. However, if you ask top executives, they will tell you that “[Starbucks] is not in the coffee business serving people; [Starbucks] is in the people business serving coffee.” This attitude lies at the heart of the organization's attitude and culture. Starbucks has built its strategy around … Read more

Discover Starbucks’ Strengths and Weaknesses to Outcompete Competitors

 1. Company’s Background MISSION: To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. VISION: To establish itself as the premier purveyor of the finest coffee in the world while maintaining or uncompromising principles while we grow. Starbucks was established in 1971 when it was a … Read more

Starbucks’ Iced Coffee Mocha Success: Comparing Competitors’ Strengths and Weaknesses

 1. Company’s Background MISSION: To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. VISION: To establish itself as the premier purveyor of the finest coffee in the world while maintaining or uncompromising principles while we grow. Starbucks was established in 1971 when it was a … Read more

Maximize Change in Organization: Leadership and Strategic Change Mgmt. at Starbucks

 Abstract: In order to survive in current competitive environment businesses need to continuously adapt changes. A leader plays most important role in managing and implementing the change in any organization. Starbucks is one of the largest organization of current times and have seen many changes since its establishment. This assignment clearly analysis the Starbucks’ … Read more

Understand Communicative Constitutions at Starbucks: Exploring the 4 CCO Flows

 Having researched 'Communicative Constitutions of Organization' approach, we aim to develop a framework for understanding the performativity of strategy through an organizational lens. We define the importance for any organization to have a form of knowledge through the  CCO approach that involves theories, ideas, research, surveys, texts, and which matter of concerns we would … Read more

Starbucks Coffee Mission and Vision Statements: A Culture of Leadership

 Starbucks Coffee has a mission statement and vision statement that reflects the emphasis the company puts on leadership in the coffee shop industry. The company’s mission statement serves as a basis to what the company wants to achieve at the core of its business. On the other hand, Starbucks’ vision statement indicates what the … Read more

Starbucks Multi-Seasonal Cup: The Perfect Solution for Keeping Your Drink Warm or Cold

 As an agency that works for Starbucks company, we were working on creating a Starbucks thermos cup, named “Multi-Seasonal Cup” that can keep a perfect drink temperature for a long period of time by heating it up, ones it gets colder that is needed. We used such a technology as vacuum insulation, spill free … Read more

How Starbucks Adapts to the Changing Political Environments in the UK and the US

 olitical environment plays a very important role in success of an establishment and Starbucks has been growing its network all over the world with more than 24,000 Stores across 75 different markets (Starbucks Coffee Company, 2018). Thus, it is clear that Starbucks adepts to the changing political environment with regards to different countries. Maintaining … Read more

Starbucks analysis of marketing strategy (inc. SWOT)

Research Objective Analysis of Starbucks marketing strategy, identifying its current marketing position as a Managing Director of the company and improving, implementing new changes in the strategy based on the current scenario and competition. Core Competencies of Starbucks The center skill of Starbucks has been its capacity to adequately use their foundation item separation procedures … Read more

Customer Relationship Management: an analysis of beverage industry (Starbucks case study)

ABSTRACT Facebook, Twitter, Instagram and other social media sites have become part of the everyday life. To address the current trend, organizations are moving away from the traditional mode of marketing to manage their customers online, or to have a mix of both. The effectiveness of social media marketing cannot be understated as portrayed by … Read more

Starbucks analysis

Introduction Starbucks Coffee is the top mega giant coffee shop brand in the world. It was first found In America in 1971. At first it was a coffee-bean roaster and retailer . Back in the 1971 the company had a single store in Seattle`s historic Pike Place Market. The name ‘‘Starbucks‘‘ was inspired by Moby … Read more

Information Technology at Starbucks

Introduction It’s noticeably that, nowadays implementation of new information technology globally affecting on our modern life positively. Human achieved new discoveries through these technologies. Information systems increased information exchange between people by economizing on our resources. Turning to task, my goal is to present advanced, modern information system to improve profit and competiveness of organization. … Read more

Starbucks marketing

Question 1 The consumer decision process implies a number of stages that the buyer will go through before actually making the final buying decision. The main goal of a marketer is to know what a consumer is lacking of. Starbucks has satisfied their customers in each step of the decision making process to guarantee the … Read more

Starbucks Corporation

Starbucks Corporation is an American coffee giant that was founded in 1971 in Seattle. It is a premier retailer, marketer and a roaster of speciality coffee all across the globe. Starbucks is a major retailer and competitor in the coffee and snacks store industry. The market is largely occupied by Starbucks and Dunkin Donuts and … Read more

Starbucks’ Global Quest 2006 – Is the Best Yet to Come?

Starbucks is a global coffee company based in Seattle Washington. They are the largest coffee company in the world with approximately 21 thousands stores worldwide to include countries like Canada, Japan, China, and the United Kingdom. Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegi. The partners did not know it … Read more

About Starbucks


Starbucks is a US based coffee house with a total of 32,050 stores worldwide. The organization had to close its cafes in both the United States and Canada reducing the services to online delivery and drive thru. This had a major impact on the over all performance of the chain reducing its earnings roughly in half.



Just like other businesses Starbucks is also affected gravely by the novel Corona virus. The company confirmed that its sales in the US were not affected by the virus, which account for 65 percent of consolidated revenue in the first quarter. However, the brand confirmed that the sales were down by 78 percent, as they had to close 80 percent of its Chinese units in February. The company is expecting a $400 million to $430 million drop in the revenue as compared to the previous projections.



Many industries are heavily dependent on China for due its increasing and progressive economy. Analysts initially compared COVID-19 with the 2002-03 SARS epidemic, however it is misleading. The reason is the tremendous growth in the Chinese economy in the past 18 years. As compared to the rest if the world China doubled its share of trade in these years. Therefore, almost every Fortune 1000 company is experiencing disruptions in their business. Economists have estimated that there could be a loss of $1.1 trillion in the global economy. Starbucks plans to open about 90 percent of company-owned US stores by early June. As of April 28th, company had opened 95% of its stores in china with reduced hours and is seeing similar improvements in the South Korean market.



The pandemic has affected the political and situation of every country across the globe. The countries took various measures such as complete lockdown to prevent the spread of the virus. Many countries such as China and India had a complete lockdown, wherein none of the non-essential businesses could operate. There were restrictions on the functioning of essential businesses as well. In US and Canada, non-essential businesses were temporarily closed leading to a lot of workers being laid off. The countries are gradually lifting the restrictions hence providing serious measures to operate. Starbucks Canada plans to reopen as many stores as possible by the end of May, 2020. The stores that were open during helped the company to refine and test new operating models specifically for the social-distancing environment.



Several organizations and people have donated to the COVID-19 relief funds to help those in need. Starbucks Canada and The Starbucks Foundation donated $1 million in food and financial support for the foodbanks and community outreach organizations. The organization has also donated $3 million to the UN foundation, Give2Asia and local grants in the US and Canada. Along with that the company announced in the month on March that it will pay its employees for April, even if they decide to stay home. The company made sure to increase benefits and wage rate for its employees. In response to the global health crises Starbucks Canada reached out to the front-line workers with free coffee.



To protect the employees and customers Starbucks have modified their operations, they have increased cleaning and sanitizing practices along with the extended catastrophe pay for the employees impacted by COVID-19. To practice social-distancing measures the company has removed all seating arrangements from the stores and have temporarily closed the stores in high-social gathering locations, such as malls and universities.

The hours of operations have also been reduced at multiple stores. The brand is taking additional precautions by providing facial coverings and gloves to all the employees, and by running a pre-temperature check to ensure they are able to work. They have increased the digital ordering and Grab-and-go services for the convenience of the customers.



Key topics and themes for writing Starbucks essays:

  1. History: How and why did Starbucks become so successful?
  2. Business model: What strategies has Starbucks employed to achieve success?
  3. Impact on the Coffee Industry: How has Starbucks changed the way people consume coffee?
  4. Sustainability: How has Starbucks incorporated sustainability into their business model and operations?
  5. Social Responsibility: What social responsibility initiatives has Starbucks undertaken?
  6. Innovation: How has Starbucks used innovation to remain competitive?
  7. Technology: What technologies has Starbucks used to enhance customer experience?
  8. The Future: What does the future hold for Starbucks?