Exploring GE’s Strategy for Achieving Diversification and Differentiation: A Deep Dive
General Electric Company (GE) is an American multinational conglomerate, founded by Thomas Edison, operating in multiple different industries: aviation, healthcare, power, renewable energy, digital additive manufacturing, venture capital and finance, lighting, transportation, and oil and gas. In the past 20 years, GE’s structure and strategy have changed to the extent that Jeffrey Immelt (2017), … Read more