The Value of Technology in Today's Business World

 values of Technology in this information age, technology has proven to be one the driving force for businesses to succeed. There has been lot of changes in the business sector that have been proven to be highly beneficial and efficient due to technology. it has great value when it comes to the business world. … Read more

The Impact of Modern Technology on the Natural Environment

 Over the last few years, technology has advanced and grown at an exponential rate as humanity has continued to find new ways to create and innovate through to the twenty-first century. The advent of several new technologies has improved the standard of living of people everywhere and has made what would have been daunting … Read more

The Importance of Choosing the Right People for Organizational Success

 The success of the organization depends on the right people at the right place, otherwise there is always a danger to the reputation of the organization and Akita  Motorcycle company is no exception. Mr. Christoper’s Wilson, Vice president and Marketing Director, may appointed through “Family linked” business oriented business as well his Americanized’ business … Read more

Understanding the Changing Profile of Indian Consumers: A Marketer's Perspective

 Owing to its large population size and growing disposable incomes, India offers a profitable investment opportunity to the marketers across the world. Today’s marketing is consumer-oriented and therefore the global marketers need to understand Indian consumers if they want to successfully harness this opportunity. The changes in a country’s economic, social, legal, political and … Read more

Quantum Bits and the Future of Computing

 Quantum Bits and the Future of Computing Quantum bits or qubit is the basic unit of information in a quantum computer. Normal bits in a computer can hold the value of a zero or a one. Quantum bits use quantum properties such as superposition to store information. In other words, the quantum bits can … Read more

Understanding the Essence of Marketing: Definition, History, and Functions

 1.1 Esența marketingului   Manole V, Stoian M și Dobobanțu H (2001, p. 4) sunt de părere că “Reprezentând un mod de gândire și de acțiune în sfera pieței, marketingul realizează o acțiune sostematică a fluxului de activități ce leagă producția de consum, constituind – mai mult decât un arsenal de metode și tehnici … Read more

From Family Influence to Acquiring & Growing a Business: My Journey in Entrepreneurship

 Having been brought up in an environment as I did, business has been one of my greatest interests, since an early age. Due to having parents that are specialised entrepreneurs in the field of real estate and fashion industry, entrepreneurship has played an important role in developing and widening my knowledge for Business but … Read more

Coach Carter: Believe in Yourself and Progress Towards Greatness

 Coach Carter is an excellent movie that describes no matter what others state, one must believe in themselves and most importantly, one's development of progress towards greatness.  Taking place in Richmond, where the community assumed that black teens were either regarded to be fit for jail or basketball. The city of Richmond is not … Read more

The Importance of Ceramic Engineering in Society

 Ceramics are inorganic, nonmetallic materials. They are usually crystalline and are compounds formed between metallic and nonmetallic elements. Ceramics include, but are not limited to, glass, enamel, glass-ceramics (glass containing ceramic crystals), and inorganic cement-materials. As ceramic technology has improved, the definition of the word ceramics has started to include a much wider range … Read more

Exploring the Influence of Social CRM on Fashion Consumers Online Purchasing Behaviour

 Emerged in 1994 customer relationship management is one of many marketing strategies that objectively to acquire and maintain a sustainable relationship between company and the customer (Lee et al., 2014). This concept has a broad scope of activities that cover entire customer life-cycle, involving company resources from front end to back end (Hasani et … Read more

The Importance of Marketing and Customer Value

 • The importance of marketing; • The concept of customer value; and • The link between customer value and marketing. The term ‘Marketing’ can have numerous definitions and meanings, yet any definition incorporates the belief that marketing is key to a business’s success. Marketing can be defined as “human activity directed at satisfying needs … Read more