The Significance of Cantonese Dim Sum Restaurants in Hong Kong's Food Tourism

 Introduction Food tourism is an important issue for many destinations to attract visitors and differentiate destinations association with specific cuisine, it is regarded as a chance to generate added value from tourism (Hall & Gössling, 2016). The Destination Management Organization (DMO) indicated the richness of Hong Kong’s local and international food has become a … Read more

Unethical Marketing: Lies, Puffery, and Manipulation

 Marketing can be defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Kotler & Armstrong). It involves finding out what consumers want and providing it for them. The main goal is to satisfy or delight the customer. If … Read more

Combining My Interests: Marketing and Management

 When I first discovered my interest lay in both marketing and management, I wasn’t entirely sure how I could fit those two together. I didn’t even think that marketing manager positions existed; I thought I would have to become a manager and give marketing advice to those working under me. Finding out that I … Read more

The Evolution of Marketing: From Slogans to Strategies

 Marketing, the magical word, the magical word that everyone who is selling any product or service tend on so much. Its definition by The Chartered Institute of Marketing is : “Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.”  Even though, the term ‘marketing’ itself has only been around since … Read more

The impact of vowel length on perceived first sound of made-up words

 “Would changing the lengths of vowels preceding made-up words, change a listener’s perception of the first sound of the made-up words?”; The study I participated in was entitled “Word Identification Task,” and the researcher was Professor S.L. Anya Lunden. For this computer study, I was required to listen to a series of sentences, each … Read more

Protecting NYC's Drinking Water: The Catskill Watershed Protection Plan

 Catskill Watershed Protection Plan New York City Department of Protection funds a Watershed Protection Program which fosters great quality drinking water for about nine million people, which is about half of the state’s total population. According to the Environmental Encyclopedia, 90% of water comes from the Catskill/Delaware Watershed, this covering 5,000 square kilometers of … Read more

Navigating the Complex Music Industry: Understanding Music Publishing and Legal Representation as a Musician

 James Keenan C14746739 We currently live in a world where technology provides musicians with more tools and platforms to record their music and connect with a much wider audience than ever before. It has changed the way in which consume music as well as forcing the music industry to change and evolve alongside with … Read more

Analysis of ‘The Five Competitive Forces that Shape Strategy by Michael Porter’

Central Theme In the article, The Five Competitive Forces that Shape Strategy by Michael Porter, it was an attribution to Porter’s original “How Competitive Forces Shape Strategy” article for its 30th anniversary. Porter’s five forces have shaped the business view of many renowned business executives as well as academic researches. However, in this updated article … Read more

The Year 63 BCE in the Roman Empire

 “The Year 63 BCE in the Roman Empire”; The Year 63 BCE in the Roman Empire The year 63BCE was a very eventful year in the history of the Roman Empire. This year was filled with political conflicts, and marked both the birth and death of two famous leaders. The death of the infamous … Read more