Maximising CSR Practices in MNCs, from Nike to Ikea: Defining & Measuring CSR in Supply Chains

 Today there are challenges in defining and measuring CSR among buyers and suppliers.  CSR standards and practices can vary between organisations.  CSR is increasingly turning into a required business practice in developing economies as well as western economies. Nonetheless, CSR in Multi-national companies (MNC's) are regularly tested by the worldwide reach of their supply … Read more

Marketing performance analysation of Nike (draft)

1.0 Introduction This marketing report is a marketing performance analysation of the American sport brand Nike. The report will cover Nike’s position in the market, marketing strategy and activities used to achieve its target market, and environment factors affecting Nike’s performance in recent years. 1.1 Brand Background Summary Nike Inc is an American International company … Read more

Nike’s competitive position

Nike’s competitive position is shown through Porter’s Five Force’s (Figure 4), analysing their present competition. Looking at this model Nike has a strong strategic position due to them creating modern and technology focused products in the market, putting them at an advantage in the sector. However, they are at a slight disadvantage as their products … Read more

Challenges faced by an MCN in international business – Nike

Introduction Multinational Corporation (MNC) is an enterprise operating in various countries but is mainly managed from their home country where they coordinate global management. It is an organization or company that gathers at least a quarter of its’ revenue from operations outside of its’ home country. In this assignment, I will be researching on the … Read more

Nike corporate social responsibility

Nike is classified among the most valuable brands in the world, and it is a leading manufacturer, and seller of sportswear and apparels. Most of the organisation’s factories are located in Asian nations like Vietnam, China, Taiwan, and other nations. The company signs contracts with contractors who manage the production of sports goods in those … Read more

SWOT analysis of Nike, Inc

Strengths Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total revenue exceeded 16 … Read more

Nike analysis

Reading Phil Knight’s book “Shoe Dog: A Memoir by the creator of NIKE” was a true eye opening in understanding the origins of such a well know brand. In 1964, this American runner from Oregon University decided to start a project with his coach, Bowerman. Blue Ribbon was then launched right after and evolved quite … Read more

Nike Campaign Write the Future: How Ronaldo, Rooney, and Fans Wrote 2010 World Cup History

 The visual image is an advert of Nike’s campaign for the FIFA World Cup 2010 in South Africa. The football player in the image is Portuguese national, Cristiano Ronaldo. He is one of the biggest sports stars in the world and recently had recently completed a world record move of eighty million British pounds … Read more

Diversity statement analysis – Nike

The organization I chose to do my diversity statement analysis on was Nike. I chose Nike because I thought they were a great model for what organizations should do when dealing with diversity. Nike does not fear having diversity they welcome. As you can see from the recent ad they just aired within the past … Read more

Nike (plan for Speech)

Topic: Nike Organization: I will organize my speech topically. Specific Purpose: To help the audience understand the history behind the famous Nike brand and the positive contributions it brings. I. Introduction: A. Attention getter: Last year alone, Nike was able to provide jobs to over seventy thousand people. B. Relevance: Almost every individual owns a … Read more

External factors affecting Nike footwear and apparel sector in the UK

1.0 Executive Summary The objective of this report is to identify the external factors affecting the Nike footwear and apparel sector in the United Kingdom. The analysis for the external factors affecting Nike Inc in UK will be obtained by using the Porters Five Force. The five forces method will be applied by focusing on … Read more

Nike-Converse Acquisition

Individual Case Study Report: Nike-Converse Acquisition On July 9, 2003 Nike, the world's No. 1 athletic-shoe maker, entered into an agreement to purchase all of the equity shares of closely held rival Converse Inc., a widely recognized footwear company based in Massachusetts, for $305 million cash. In the 1970s, as the official footwear of the … Read more

In the 1980s, with the arrival of Michael Jordan’s Air Jordan’s Nike launched …

In the 1980s, with the arrival of Michael Jordan’s Air Jordan’s Nike launched “sneaker culture”. From fitness shoe to street-chic accessory, the rise of sneaker culture mirrors one of the greatest creations influenced by pop culture, music, and sports. Predicted to reach $220.2 billion in value by 2020 (Weinswig, 2016), the obsession for sneakers is … Read more

Defining and Measuring CSR in MNCs: Nike and IKEA Case Studies

 Today there are challenges in defining and measuring CSR among buyers and suppliers.  CSR standards and practices can vary between organisations.  CSR is increasingly turning into a required business practice in developing economies as well as western economies. Nonetheless, CSR in Multi-national companies (MNC's) are regularly tested by the worldwide reach of their supply … Read more

Elevate Your Market Strategy with Nike’s Revolutionary Story of Market Segmentation & Target Marketing

 Market Segmentation and Target Marketing Blue Ribbon Sports Targets Distance Runners In1964. Phil Knight, who was a former University of Oregon champion runner (with a 4:10 personal best in the mile), and the track trainee of the legendary Bill Bowerman, at the University of Oregon, was passionate about distance running. They both believed that … Read more

Beating the Competition: The Inside Story of Nike, Inc.’s Success

 Nike is an American Corporation that is involved with worldwide sales and marketing of footwear apparel and accessories. The headquarters are in Beaverton, Oregon. Bill Bowerman and Phil Knight founded the company in January 1964 as Blue Ribbon Sports. The company officially became known as Nike, Inc. on May 30th 1971. The company is … Read more

How Nike became a Social Media Marketing Success: Exploring Communication Theory Benefits

Introduction Identified issues in the report topic Social media marketing is a fairly new, hot topic for research and discussion. While many studies concerning Social media (SM) have surfaced, they generally focus on social issues. Comparatively there are fewer studies on the managerial and marketing aspects of social media network sites. (Boyd and Ellison 2007; … Read more

Exploring Nike’s Organizational Structure, Leadership Style, and Culture

 

 Create a report of 2,500 excluding references, tables and charts. Using the case study below, and external references critically examine and explore the organisational structure within Nike. The leadership style, and the organisational culture that contributes to the strong external positioning of the Nike Brand Internationally. Student ID: 16086158 Tiff Eden BSc Business … Read more

Nike’s Billion Dollar Challenge: Corporate Social Responsibility Issues

 Nike, Inc. is a publicly traded (NYSE: NKE) international athletic footwear and apparel company that is based in Beaverton Oregon. Over the past years, Nike has acquired other apparel and footwear brands such as Cole Haan, Converse and Hurley to expand its portfolio from sports related apparel. With that being said, in recent years … Read more

Nike Innovation and Profitability Analysis: Gross Profit, ROA, and More

 Final Case Individual(Nike) MGMT 489-10 & 11 Professor Raed Elaydi Strategic Management Fall 2017 Final Case Individual(Nike) 1 Executive Summary 3 Financial Analysis 4 Financial Summary 7 Structure Conduct Performance Analysis 8 Porter’s Five Force Analysis 9 VRIO Analysis 11 Strategic Vision and Guidelines 12 References 13 Executive Summary Nike is an American multinational … Read more

Nike’s Financial Health: A Complete Report on Balance Sheet, Income Statement and Cash Flow

 Financial report Name: Bente Kielstra ID number: 1730299 E-mail address: bm.kielstra@gmail.com Teacher: Mister Brown Class: L2B Date: 30-11-2018 Part 1. Brief Company description/ (no more than 3 paragraphs) –  This must be written in your own words. Nike is occupied with the structure, advancement, advertising and offering of athletic footwear, clothing, gear, extras and … Read more

Nike ‘Believe in Something’: How Kaepernick’s Protest Inspires Social Change

 They say that history rehashes itself; and keeping that in mind may not generally remain constant, there is unquestionably a solid connection between the pressures in the public eye today and the strains of society in the prior hundreds of years. Colin Kaepernick, quarterback for the San Francisco 49ers, has floured American culture by … Read more

The Rise of Nike: Exploring Its 60-Year History and Controversies

 Nike, Inc., originally known as Blue Ribbon Sports (BRS), is an American multinational corporation that designs, manufactures, and sells footwear, sports apparel, and sports equipment. Nike was founded in 1964 by Bill Bowerman, a track and field coach, and Phil Knight, a middle distance runner and student of Bowerman (successstories.com). When Bowerman wasn’t coaching, … Read more

What Led Nike’s 2003 Acquisition of Converse: Exploring a Pioneering Transaction

 IBUS 735 Markus Leemet Individual Case Study Report: Nike-Converse Acquisition On July 9, 2003 Nike, the world's No. 1 athletic-shoe maker, entered into an agreement to purchase all of the equity shares of closely held rival Converse Inc., a widely recognized footwear company based in Massachusetts, for $305 million cash. In the 1970s, as … Read more

Nike Advertisment Controversy: Colin Kaepernick and Other Athletes’ Silent Protest​

 In 2016, athletes from America have silently protested against systematic oppression, equality and social injustice, racism and injustice in criminal system, oppression of people of colour in the US. One that stood out was San Francisco 49ers quarterback Colin Kaepernick. As a form of a silent protest against the oppression of people of colour … Read more

A Study on Business Environmental Audit: Critically Assess the Strategic Direction of Nike Brand Project Report

 A STUDY ON BUSINESS ENVIORNMENTAL AUDIT  CRITICALLY ASSESS THE STARTEGIC DIRECTION OF NIKE BRAND PROJECT REPORT SUBIMITTED BY: YOGENDER BHATT ENROLLMENT NO. A19201160716 PROJECT SUBIMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINSTARTION IN INTERNATIONAL BUSINESS AMITY UNIVERSITY NOIDA NOVEMBER 2017 CERTIFICATE This to Certify that Yogender Bhatt … Read more

Nike, Adidas, and Under Armour: Analyzing the Competitive Forces in the Athletic Industry

 Introduction The majority of people who live an active lifestyle, plays or watches sports, or simply likes wearing athletic apparel could agree that Nike, the Adidas Group, and Under Armour are some of the most familiar brands in the industry. This is no surprise to anyone, considering Nike and Adidas have the highest market … Read more

Is Nike or Adidas Pricier? Research Comparison Reveals Surprising Results

 Shoe Wars: Nike vs. Adidas Brian Siguenza Tiffin University: MGT-526 December 9, 2018 Shoe Wars: Nike vs. Adidas Research Question Is there a significant difference in the price of Adidas vs. Nike products? Literature Review As further explained below in the introduction section, Nike and Adidas are prominent consumer brands worldwide. When in the … Read more

Exploring Hershey’s, Nike & HP’s Failed ERP Implementations & Their Lessons

 ERP Implementations Failure Hershey’s Failure Background: • Hershey’s also known as the Hershey Foods Corporation is the largest chocolate manufacturer in the North America. • The homeland of the Hershey’s Chocolate world is its headquarters situated in Hershey, Pennsylvania. • Mr. Milton S. Hershey started the business in 1876 and Hershey Company was established … Read more

Real-Life ERP Implementation Failures at Nike, Hershey’s, and Hewlett-Packard

 Enterprise Resource Planning Raja Sekhar Pedada Introduction Any technology should work for humans but not the way round is a common saying. For any company ERP is like central nervous system, it need to be maintained healthy for better growth and results. Researches in the European country say that implementation of ERP for a … Read more

The Success Story of Nike: From Japanese Shoe Importer to Multibillion-Dollar Athletic Apparel Company

 Nike was founded June 25, 1964 by Bill Bowerman and Phil Knight, and is currently ran by Mark Parker. Nike's main headquarters in Beaverton, OR in the Portland metropolitan area. Nike was founded originally as an importer of Japanese shoes, and since then grown to be one of the worlds largest athletic footwear and … Read more

Nike’s Controversial Marketing Campaigns: A Good Business Decision

Nike’s Controversial marketing campaigns is a good business decision In today’s market, the Nike brand plays a major role in sports and athletic apparel and equipment industry. Nike has established their brand and logo through extensive marketing investment. To capture greater market share, Nike provides a wide variety of products to a large number of … Read more

Segmentation Strategy and Justification: How Nike Targets its Consumers

 2.2 Segmentation / target market strategy and justification There are a wide variety of unique needs that must be segmented so that Nike can satisfy customer needs and achieve great sales opportunities. Most of sports fan differentiate; for example, Nike cannot market extreme sports equipment to the elderly because of the injury risks old … Read more

Nike's Pricing Strategies: Maximizing Profit through Customer Value and Price Leadership

 Nike uses several different pricing strategies to determine the appropriate amount to charge their customers for the various products in their portfolio.  By utilizing multiple pricing strategies, the company is able to maximize their profits. Price is the amount of money charged for a product or service, or the sum of the values that … Read more

Individual Case Study Report: Nike-Converse Acquisition

 Individual Case Study Report: Nike-Converse Acquisition On July 9, 2003 Nike, the world's No. 1 athletic-shoe maker, entered into an agreement to purchase all of the equity shares of closely held rival Converse Inc., a widely recognized footwear company based in Massachusetts, for $305 million cash. In the 1970s, as the official footwear of … Read more

Building Trust and Respect: How Nike Became the World Leader in Athletics

Shared Value : They want to build the relationship around trust and respect for individuals. Their mission statement reads that they want to be the world leader in the athletic industry ” A company that surpasses all others in the athletic industry ” [Source : Nike.com]. In order to achieve this feat they must work … Read more

Writing essays on Nike

When writing an essay about Nike, there are several important topics, themes, and points that you should consider in order to provide a comprehensive and informative analysis. Here are some key areas to explore:

Nike’s history and evolution: Nike has a rich and complex history, with its origins tracing back to the 1960s. When writing about Nike, it’s important to provide context about the company’s evolution and key milestones, such as the creation of its iconic Swoosh logo, the launch of its Air Jordan line, and the development of its environmentally sustainable products.

Nike’s business model and strategies: Nike has become one of the world’s most successful athletic companies due to its innovative business model and marketing strategies. When writing about Nike, explore how the company has been able to differentiate itself from its competitors and maintain its dominance in the athletic industry.

Nike’s impact on society and culture: Nike’s influence extends beyond the world of sports. The company has had a significant impact on culture and society, with its advertising campaigns and endorsement deals often setting trends and influencing popular culture. Consider how Nike’s marketing and branding have contributed to its cultural significance.

Nike’s sustainability and social responsibility efforts: In recent years, Nike has made a commitment to sustainability and social responsibility, launching initiatives to reduce its environmental footprint and improve working conditions for its employees and suppliers. When writing about Nike, it’s important to consider the company’s efforts in these areas and how they are contributing to positive change.

Criticisms and controversies surrounding Nike: Like any major corporation, Nike has faced criticism and controversy over the years. From accusations of labor abuses in its factories to backlash over controversial advertising campaigns, there are many important criticisms and controversies to consider when writing about Nike.

Overall, when writing about Nike, it’s important to provide a balanced and nuanced analysis that considers the company’s history, business strategies, impact on society and culture, sustainability and social responsibility efforts, and criticisms and controversies.