Relationships between construct of marketing audit and business performance

CHAPTER 1 INTRODUCTION 1.1 Research Focus This study brings to fore the concept of “marketing audit”, and investigates the concept of an organizations analysis of its market, and examines the conceptual and empirical evidence for the construct of market audit. It provides a comparative analysis of the constructs of marketing audit with marketing fit and … Read more

Big Data Analytics in Performance Measurements and Quality Assurance of Supply Chains

Supply chain management has experienced a paradigm transition over the years which is evident in the move from the traditional focus of cost-reduction and efficiently managing the balance between demand and supply (Lambert, Cooper and Pagh, 1998) to a modern-day focus on cost effectiveness, reliability, predictability and quality leadership (Stock, 2013). With recent advancements in … Read more

Tech Talk social media strategy (inc PESTEL)

Executive Summary Harvard University has developed a case study on social media that examines the organization’s management problems. To eliminate these problems, new solutions and more efforts are needed to maintain its position against competitors. Using SWOT and PESTEL analysis, we can find appropriate solutions and new strategies to implement it. Introduction Tech Talk portal … Read more

Feminist organizational behaviour

Feminist organizational behaviour is a field of study that investigates the impact of individual men, groups of men, and masculinist values and ideas on behaviour within organizations, for the purpose of identifying and addressing sexual discrimination. Cultural and social factors are the major factors of gender disparity. Before industrial evolution, in many patriarchal societies, women … Read more

Social Media effect on KPIs

Nowadays we live in a constantly competitive environment. A key of being successful is to monitor the effectiveness in carrying out macro and micro targets of the company. For a modern leader, it is important to be able not only to quickly solve emerging problems, but also to prevent them in a timely manner, directing … Read more

PLDT Inc – history of innovations, business ventures and partnerships

Formerly known as PLDT Company, PLDT Inc. is among the leading and largest telecommunication companies in the Philippines that offers a wide range of telecommunications and digital services across the country from fixed to wireless connections with varied prepaid and postpaid payment schemes. PLDT was established on November 29, 1928 through Act No. 3436 that … Read more

Adapting to new ways of working following Covid-19 pandemic

Covid-19 has brought forward unpredictable challenges, threats to livelihoods and has forced organisations to reimagine their work and the role of offices as safe and productive spaces for the employees. Every industry and organisation is adapting to life and work during a pandemic and many companies have actively safeguarded employees by focusing on flexibility and … Read more

Why are Labour Unions important in the 21st Century?

Labor is an important element of every business as they offer a link between the production of a good or service to the point where it is delivered to a consumer. Therefore, they are the central point of each firm. Thus, companies should ensure that they treat this component of production as an asset rather … Read more

Brand equity and Keller’s brand equity model

Brand equity is the added value endowed to products and services with consumers. It may be reflected in the way consumers think, feel and act with respect to the brand, as well as it prices, market share and profitability it commands. Companies can create brand equity for their products by making them memorable, easy to … Read more

The main causes of workplace accidents

The main causes of the workplace accidents are: Unsafe act Human errors that could cause an accident are called unsafe acts and can be defined as a human action that deviates from the control of hazards or work procedures for which the person has been trained or informed, causing unnecessary exposure of a person. person … Read more

Employers must find the real root of employee turnover

Every challenges faced by managers in human resource department (HRM) would be employee turnover issues on retaining valuable workers in the organization. The need for employee retention is an essential element for every company to thrive in the long run as they reflect the productivity performance. However, the issues of employee turnover can be a … Read more

Organizational career management

As organizations are part of the context in which career development occurs, career management is a major responsibility for organizations (De Vos et. al., 2009). Different practices in order to implement organizational career management (OCM) exist, including mentoring schemes, career workshops, and succession planning (Inkson et. al., 2015). However, nowadays, careers are more unpredictable and … Read more