Knight Frank – SWOT and Ansoff’s Matrix

Swot Analysis The current position of Knight Frank is going to be assessed with the use of SWOT. The strengths of KF is a high performing team who are energetic and motivated as well. Another strength is also that the team strives to go the extra mile to reach the set targets for the year. … Read more

Customer reviews in e-commerce and Electronic word of mouth (eWOM)

INTRODUCTION Customer reviews have always been an indispensable part of any business. Before the discovery of the internet, to know about a product or business, one had to go around asking people presuming to find someone known and trusted who had knowledge or experience with the company or product. This type of study would usually … Read more

Chinese retail & e-commerce market/Pinduoduo

Introduction In the following report, I will be discussing trends in the Chinese retail and e-commerce market, predictions regarding the future role of digital technologies, as well as the opportunities and threats of startups within these markets. I’ll also be analyzing Pinduoduo’s success and possible growth strategies, all related to ‘Pinduoduo: 300+ Million Shoppers Teaming … Read more

Research proposal for Unilever’s strategy & impact of financial performance

BACKGROUND This is an individual proposal, an examination of the strategy of Unilever and the impact of its financial performance. In undertaking this research I will examine, same of Unilever’s strategies and evaluate their impact on the financial performance of the company. Over 2.5 million people in the world use some of Unilever’s products which … Read more

Trader Joe’s analysis

The environment of business today, is controlled by some many factors. One of the major factors is globalization, which according to Ristovska and Ristovska (2014) provides opportunities for business success potentials and at the same time presents risk potentials in a highly competitive business place. Overview of Company Trader Joe’s was founded by Joe Coulombe … Read more

hisBe food supermarket analysis

Introduction This report will critically analyse an entrepreneurial business using the relevant research, academic journals and with use of relevant models and theories. The report will begin with description of the business and its entrepreneur, following on with the development and growth of the business, recommendations and the challenges the organisation may face from these … Read more

Types of security risk within an organisation and how they can be prevented

Task 1: Identify the types security risks within an organisation and how they can be prevented. For this first task, I will be examining some of the potential risks which can be found in an organisation and a solution for how they can be prevented. In the subheading below, I will make sure to explain five … Read more

Risk Assessment procedures and cybersecurity in business

Assessment, mitigation and contingency The objectives of risk assessments are to assess the risks and identify the minor acceptable risks versus the major unacceptable risks. Then to act accordingly by comparing the risk level to a pre-determined set of standards of acceptability. There are number of ways to assess risks that can involve quantitative, qualitative … Read more

Hilton marketing report (inc. PESTLE, Porter’s & SWOT)

In this report, we will be looking at Hilton Hotels Corporation, which is a global hospitality company with more than 5,500 properties and 163,000 employees (Fortune 500, 2018) over the world. This well-known hotel brand is known for their well-trained staff members, brilliant service and loved by millions of business people all over the world. … Read more

Starbucks – disposal of packaging waste

Introduction Starbucks is an international coffee company with coffee shops in over 50 countries and over 15,000 coffee shops in the US alone (Starbucks, 2019). The coffeeshop industry has come under fire for regular use of single-use packaging that is often not recycled and littered in our natural environment. Therefore, the focus of this essay … Read more

Challenges faced by an MCN in international business – Nike

Introduction Multinational Corporation (MNC) is an enterprise operating in various countries but is mainly managed from their home country where they coordinate global management. It is an organization or company that gathers at least a quarter of its’ revenue from operations outside of its’ home country. In this assignment, I will be researching on the … Read more

Plastic vs Paper: An Industry view on the manufacturing of packaging bags.

Introduction: “Packaging can be theatre. It can create a story” – Steve Jobs The Indian packaging industry scenario is one of great intrigue. Being introduced to this niche industry at an early age motivated me to dig deeper into it. The industrial bags manufacturing industry in India is mainly divided into two unequal parts: Paper … Read more

Royal Dutch Shell PESTLE

Introduction to Shell: Royal Dutch Shell is a large business that operates in the oil and gas industry and trades in the EU. Shell operates in a worldwide scale via working in 70 different countries, it produces 3.7 barrels of oil daily with 44,000 stations operating daily. Shell makes a revenue of 345 billion Dollars … Read more

Deliveroo entry into Sweden – PESTLE/Porter’s Five Forces

PESTEL A PESTLE analysis will be used to analyse the macro-environment in Sweden. A PESTLE analysis breaks down the political, economic, social, technological, legal and environmental factors of a country which would have an external impact on business in that country. Political factors Sweden is a constitutional monarchy ruled by the governmental parliament, similar to … Read more