Business essays

This chapter aims to review the literatures which relate to the area of communication in marketing, advertising, celebrity endorsement, as well as consumer behaviour. Moreover, some relevant research about celebrity endorsements in Cameroon and England would also be examined. Couple of theories and models were introduced in order to provide deeper understanding about the research … Read more

1 Introduction In today’s changing business environment understanding what influence emotion has in organizations, has become increasingly popular in the field of business and organizational research. Leadership style has adjusted in order to meet the crucial challenges and sustain long-term competitive advantage. Emotions have an impact on various work related issues such as dealing with … Read more

1. Which communication tools are there? Email Social media (twitter) Instant message (facebook) Web conference (Evans, n.d.). 2. How does the social media effect the communication in a company? Social media has a positive impact on the internal communication of a company. For example, the decision-making goes faster. Related to this, collaboration goes also easier … Read more

1. Define motivation Motivation is a driver for people to do their work (Marcus & Dam, 2012). 2. What are the theories/model of motivation? Alderfer’s theory The theory of Alderfer is the ERG theory. It includes three needs. The first one is existential needs that includes the physical things that a person needs for satisfaction. … Read more

Learning Goals 1. What are the different leadership style? Ridding described four basic leadership styles: 1. The relation style A leader with this style is focused on its employees. The leader has social skills, but is not task orientated. 2. The integrating style This leader motivates its staff members, because the task and the relations … Read more

Learning Goals: 1. What factors influence decision-making? Describe them. The multiplicity of criteria – the decision often be made by stakeholders that have different opinions about the problems Interdisciplinary input – specialists, who have the knowledge about the problem, have a high voice in the decision-making Joint Decision-making – sometime the decisions have to made … Read more

Learning goals: 1. What is the definition of ethics? The way of thinking based on your principles. What is good and what is wrong? (Blackburn, 2001). 2. What are the factors influencing ethics? (business ethics) The attitude of the manager and coworkers Rules and policies of the company (Blackburn, 2001). 3. What are the factors that … Read more

The organisation has to know what they want to achieve with their business. Besides that, the organisation also has to know what the external and internal influences can be and have to know in which phase they are. Which goal wants the company achieve? Learning Goals 1. What is the goal of the company? To … Read more

  1. What is a value chain? A value chain a chain of actions that an organization undertake to satisfices its customers (Porter, 1985). The activities are connected to each other. 2. What is the service blueprint? A schematic way of service process between customer and provider, with all the channels, mechanisms and how they … Read more

Especially by the communication and the hierarchy is a company affected by its structure. The employees have difficulties with working together with another department if the communication is not good. If there is a flat structure in an organization, the employees have difficulties with their job, because they cannot get promotion. This causes a lot … Read more

Learning Goals: 1. How can you describe the type of culture at Solei Events according to Handy’s typology? Give reasons for your answer. The type of culture person culture, because the different departments are not working together what is related to this type of culture and the manager is equal to other employees. Solei events … Read more

Learning Goals 1. What kind of legal forms are there in the Netherlands? Eenmanszaak A business with a sole trader has one owner. There can be employees. They can be personally responsible for business losses. When the business got bankrupt, they have to paid even when they can lose their house. Vennootschap Onder Firma, VOF … Read more

Learning Goals 1. Describe the changes of the external and internal factors and name advantages and disadvantages of the cooperating. Advantages More money for research and the development of a business. Disadvantages Less choice for the customer Job losses Higher prices (Sessoms, n.d.). 2. Explain different kinds of cooperation and give examples. Merger Two companies or … Read more

Introduction Communication is one of the primary concerns in every business. This includes verbal communication as well as non-verbal communication. The process of globalization creates a more international workforce in businesses. This means that studying cultural development becomes a necessity (Matusitz & Musambira, 2013). Research in the field of intercultural communication becomes more needful. In … Read more