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Swot analysis examples

Introduction to SWOT analyses

A useful tool to analyse a company is a SWOT analysis. Via a SWOT analysis, the strengths, weaknesses, opportunities and threats that affect the performance of an organisation can be identified. SWOT analysis was first introduced by Stanford University’s Albert Humphrey in the 1960s and it is still one of the most popular analytic techniques amongst competitive intelligence professionals, as well as many other disciplines involved with strategic planning.

Find out how to do a SWOT analysis here.

In addition to SWOT, other tools that are frequently used include PESTLE, Porter’s 5 forces and the Marketing Mix. Some of the SWOT analyses on this page also have examples of usage of these tools.

SWOT analysis examples:

Other examples: